So you have brand awareness, but are you effectively engaging and building lasting connections with your tribe? When you combine the concepts of a "tribe" - a group of like-minded individuals who make up a community - and marketing (well, you know what that is), you create a powerful tool that deeply connects with your brand's unique customer base. The idea is to make your brand the facilitator of the conversation that you want consumers to join in on. So how do you attract and keep these consumers around? Well tribal marketing is more of an art than a science, but the main thing to remember is that a tribe focuses on the relationship between it and its members, not just the specific brand or product. Here are 6 tips to appeal to your chosen tribe.
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