Before the days of the internet, sales prospecting consisted of cold calls and in-person networking. Today, the increase in access to information has given the buyer the ability to control the sales process. Two-thirds of B2B buyers make their decision via online content and half of B2B buyers use LinkedIn as a source for making those purchase decisions.
What does this mean? Businesses and sales professionals should know the ins and outs of the tools they have access to on LinkedIn, given it is the largest professional networking platform out there. Consider these 12 best practices for cold prospecting on LinkedIn and adopt the ones that work best for you!
It's time to get started! Evaluate how you want to incorporate these Linkedin tools for sales prospecting into your overall outreach and marketing plan. Every action you take on Linkedin should be calculated and strategized like your other marketing efforts. If you're not quite ready to invest in a premium plan, continue to polish your profile and practice your approach before you begin active prospecting. Gaining confidence with the Linkedin platform now will ultimately lead to adding new prospects to your funnel on a consistent basis.
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