With their average cost per lead being around $400, our first priority was to significantly lower that cost to increase ROI. Without a strong foothold in the general market audience we decided to instead use hyper-targeted digital advertising strategies incorporating Google, Youtube, Facebook and Instagram to capitalize on the success they’ve had in the Christian market.
FHL already had a strong following on social media so our main goal was to exponentially increase their conversion rates as well as their inbound loan inquiries. With an impressive overall customer experience and client reviews, we implemented a video testimonial driven social media campaign highlighting client family stories from around the country, proving why FHL has more 5 star reviews than most mortgage lenders.