With their average cost per lead being around $400, our first priority was to significantly lower that cost to increase ROI. Without a strong foothold in the general market audience we decided to instead use hyper-targeted digital advertising strategies incorporating Google, Youtube, Facebook and Instagram to capitalize on the success they’ve had in the Christian market.
Through our strategic social media video marketing campaigns we were able to reach 1.3 million with 5.7 million impressions on Facebook alone. Fellowship Home Loans now receives around 100 mini applications per week and 100 loans a month. As a result of their increased social media presence we took their originally $400 cost per lead to just $50, resulting in an 80% decrease.