The Super Bowl has long been the stage on which advertisers compete for the spotlight to showcase their most creative, ingenious, and attention-grabbing ads. This year, the 2025 Super Bowl commercials were no different, with ads that were nearly as
Advertising has long shaped how we view the world, yet historically, it has often excluded diverse voices within the industry. Trailblazing Black professionals recognized the glaring misrepresentation in advertising and broke barriers, reshaping the industry through innovative storytelling, creative ideas,
With two weeks already passed in the new year, it’s clear that the pace of change can feel overwhelming, particularly for marketers. With an ever-expanding range of digital channels available (and some, like TikTok, coming to an end potentially), there
In a world where customers are increasingly difficult to engage, standing out from others has become more challenging. Still – in 2024 – some brands managed to do just that with their creative, inspiring ad campaigns. Today, we’ll look back
With the temperature dropping and the scent of pine trees in the air, every business prepares itself for the annual wave of consumer excitement—the holiday season. It is the time of the year for many holidays, when shopping carts are
The holiday shopping frenzy isn’t limited to crowded malls—it’s happening online, and social media is where it all happens. According to one survey, 89% of shoppers say brand social media content influences their holiday buying choices. This holiday season, 42%
Even if your food is a Michelin-starred masterpiece and your atmosphere is warm and inviting, empty seats can become a familiar sight without a solid restaurant marketing plan. In the competitive restaurant industry, creating a robust marketing strategy is essential
Grabbing a target audience’s attention in the ever-crowded advertising market can be an uphill battle. Sure, you can bombard them with features and benefits, the classic hard sell, but will they remember your product a week later? Ehhh. Results may
The magic of a movie doesn’t start with the opening credits at the movie theater – often, it begins long before the release date is announced. Movie studios like 20th Century Studios, Paramount Pictures, and Warner Bros. have turned movie
“We are driven by purpose-driven brands—clients that transform our communities, lives, and the world.” Sam Mikhail, Producer and Director at Jungle Films, conveyed the company’s ethos. This ethos shines through with their recent achievement. Their video “Gregg’s Story: When I
Did you know May is Asian American Pacific Islander (AAPI) Heritage Month? In honor of AAPI, we have scoured the state of New Jersey for eight small businesses shaping the New Jersey landscape. The best way to support the Asian
In today’s online world, where attention spans are short, and competition is fierce, video is your essential tool for grabbing attention and guiding customers straight to your brand. Think about it: when was the last time a captivating video drew
Remember the days of predictable Valentine’s Day ad campaigns plastered with red and pink, solely pushing flowers, chocolates, candy, and generic “Happy Valentine’s Day” messages? Valentine’s Day falls on February 14 and is celebrated annually in the US and other
Congratulations to the Kansas City Chiefs! We laughed, we cried, and we cheered and gasped– but not necessarily at either of the teams playing this year’s Super Bowl (full disclosure: we did a bit of that too). No, here at
As a small business owner, you’re probably familiar with the importance of marketing. However, getting your message in front of the right audience takes time and effort. In the US, small businesses spend an average of 10% of their revenue
Let’s face it: the office environment can make or break your workday. A space that’s drab, cluttered, and devoid of personality not only contributes to a toxic work environment but also zaps your motivation faster than a rogue email chain.
