Billboard advertisements are woven into the fabric of the American landscape. Looming high over highways and cityscapes, their undeniable presence has been seeping into public consciousness for over a century. But how did they come about and how have they
As the leaves change, so does the focus of shoppers and businesses alike, all gearing up for Black Friday — a day of retail sales, that rivals even the likes of Amazon’s Prime Day. It’s more than a day; it’s
As technology advances, companies must adapt to find new ways to reach consumers. One of the most exciting developments in recent years has been the rise of artificial intelligence (AI) in advertising. With the help of AI, businesses can now
You may not give much thought to the absolute avalanche of commercials and ads you’re peppered with on a daily basis, but when you take a step back, you can trace a marked line back through history to the start
October 31st is more than just a date on the calendar. It’s a climax in a multi-billion dollar industry that has seen staggering growth year-on-year. According to the National Retail Federation’s annual consumer survey, total Halloween spending in 2023 is expected to
Hispanic Heritage Month is recognized from September 15 to October 15 to honor the achievements of Hispanic Americans in the United States. There’s no better way to celebrate the flavor and flair that this month brings to the country than
With the breakneck pace of digital marketing today, media planning is no longer just for corporate behemoths with bottomless pockets and limitless resources. Nonprofit organizations today recognize just how effective media strategies can be in bringing attention to their cause
Staff meetings are a pivotal part of running a business. Every team member needs to be on the same page, working towards the same goals, and a staff meeting plays a big part in ensuring that happens. The addition of
The digital marketing world moves a million miles an hour. Brands base their marketing efforts around the new technology that becomes available, and the rate technology is improving now is exponential. That means the digital marketing trends of last year
The anticipation of the rollout of Google Analytics 4 (GA4) has been sweeping digital marketing headlines for months – I’m sure you’ve received countless emails from Google alone about this shift. Officially launched on July 1st, we are parting ways
History of Caribbean Heritage Month The history of the United States can not be told without discussing the importance of Caribbean culture and history. Since the dawn of the nation, Caribbean immigration has played an important role in the growth
The best way to get your business and brand out in public is to advertise with out-of-home advertisements. Out-of-home advertising introduces your brand to a large number of consumers with one medium – expanding your reach and revenue. This method
In the digital age, where everything is on-demand and exceedingly precise, many businesses tend to discount the effectiveness of radio ads as “old-fashioned.” However, smart business owners know that effective radio ads are deeply rooted in human psychology research, pushing
In the world of marketing, advertisers have the advantage of producing outstanding static billboards, radio ads, print media, and more. With the vast enhancements of technology, ads have become a lot more enticing and consumers are much more interested. With
In the information era, it has never been harder to win consumers’ attention. Tech giants like Facebook, Netflix, and Google have amplified brand awareness, transforming digital marketing as we know it. So, why then have these online platforms – the
