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Adia Atwell

7 Hacks To Zoom Like A Pro

By February 2020, Zoom gained more video conferencing users than it did in all of 2019. Over the last several months, Zoom has become ubiquitous. Due to sheltering-in-place and social distancing during the coronavirus pandemic, Zoom now has more than

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SEO vs SEM: The Prevailing Strategy
Emily Davis

SEO vs SEM: The Prevailing Strategy

In the constant race to the top of the rankings, companies have strived to figure out if the SEM or the SEO approach is of a better value for their desire to get more customer attention. Considering that about 68%

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Local Businesses Grappling With Coronavirus Get Help From Google
Sam Mikhail

Local Businesses Grappling With Coronavirus Get Help From Google

Local businesses are getting pummeled by the COVID-19 outbreak. According to Facebook’s State of Small Business Report, the businesses impacted the most are hotels and restaurants, with service-based businesses trailing close behind. Business owners want to keep employees safe, stay

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Big Brands Promote Social Distancing
Adia Atwell

Big Brands Promote Social Distancing

The global fight against Coronavirus has sparked a massive change in the way we live, and a new phrase heard everywhere – “social distancing”. The now-popular phrase is commonly understood to mean staying six feet apart from others and avoiding

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Five 2020 Ad Campaigns for the HERstory Books
Courtney Stallings

Five 2020 Ad Campaigns for the HERstory Books

Every year in March for Women’s History Month, the ad world begins to roll out campaigns to support the empowerment of women, both present and past. And, each year The National Women’s History Alliance selects a theme to celebrate. The

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Harriet Tubman Debit Card: Marketing Genius or Faux Pas?
Adia Atwell

Harriet Tubman Debit Card: Marketing Genius or Faux Pas?

In 2019, it was announced that the famed abolitionist, Harriet Tubman, would be commemorated by appearing on the $20 bill in a design that would have been unveiled in 2020. However, Treasury Secretary, Steven Mnuchin, recently announced that plans for

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Must Have Marketing Tools for 2020
Courtney Stallings

Must Have Marketing Tools for 2020

First Things First It’s a new decade, and that means you need a new marketing plan! Or, does it? It all depends on how your company has been adapting in the last few years to the digital world. That’s not

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The Popeye's Chicken Sandwich Phenomenon
Courtney Stallings

The Popeye’s Chicken Sandwich Phenomenon

The Not-So-Soft Soft Launch Popeyes first launched their now famous fried chicken sandwich on Monday, August 12th of 2019. By Tuesday, they had to announce that the sandwich would be sold out at its U.S. restaurants by the end of

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