Advertising’s Forgotten Trailblazers March is Women’s History Month, dedicated to celebrating the achievements and recognizing the contributions women have made throughout history. The marketing and advertising industries are areas of society where women had to create their own paths. Due
When it comes to SEO strategies and techniques, most marketing experts have an idea of what works and what doesn’t work. However, knowing where to start with search engine optimization can feel daunting. Understanding the difference between black hat SEO
The business world is often played up to be all about larger than life scenarios where meetings and connections are made in big skyscraper offices or clandestine backrooms. But the truth of it is that the most important meetings in
Throughout history, moments of crisis and uncertainty have inspired new innovations and shifted views on what matters most to people. The unpredictable nature of 2020 has forced brands to adapt in how they connect with their audience. Shop closures and
Building your business takes all of your focus and energy, and knowing what to prioritize can be challenging. But whether you’re a new startup or an established business, continuing to build your brand is imperative. How Can You Evaluate Marketing
With 2020 coming to an end and as we look towards the New Year we wanted to wish you the best possible holiday season. Like us, I’m sure you’re happy to keep 2020 in the rearview mirror. It’s been a
Your role as an interviewer is essential to every aspect of filming, from making your subject feel comfortable to the timely editing process that comes later. In most cases, you will be sitting down with someone with no experience as
Black Friday spending has steadily increased in recent years, escalating between 17.7% and 49% each year going back to 2016. The lone exception is last year’s Black Friday and Thanksgiving shopping period in which aggregate online spending totals dropped 7.5%
While Google rankings are no longer available for prominent display via the Page Rank toolbar add-on, this metric never went away, and neither did the authority it infers. So, when your rankings start to drop and you lose top position
Before the days of the Internet, sales prospecting consisted of cold calls and in-person networking. Today, the increase in access to information has given the buyer the ability to control the sales process. Two-thirds of B2B buyers make their decision