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Sam Mikhail

The History of Billboard Advertising

Billboard advertisements are woven into the fabric of the American landscape. Looming high over highways and cityscapes, their undeniable presence has been seeping into public consciousness for over a century. But how did they come about and how have they

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Lorraine Mendoza

Next-Level Marketing Moves for Black Friday

As the leaves change, so does the focus of shoppers and businesses alike, all gearing up for Black Friday — a day of retail sales, that rivals even the likes of Amazon’s Prime Day. It’s more than a day; it’s

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Chevoyne Green

How to Use AI to Personalize Your Advertising Campaigns

As technology advances, companies must adapt to find new ways to reach consumers. One of the most exciting developments in recent years has been the rise of artificial intelligence (AI) in advertising. With the help of AI, businesses can now

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Sam Mikhail

The History of Radio Advertisements

You may not give much thought to the absolute avalanche of commercials and ads you’re peppered with on a daily basis, but when you take a step back, you can trace a marked line back through history to the start

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Lorraine Mendoza

10 Latinx-Owned Businesses You Need to Check Out

Hispanic Heritage Month is recognized from September 15 to October 15 to honor the achievements of Hispanic Americans in the United States. There’s no better way to celebrate the flavor and flair that this month brings to the country than

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Sam Mikhail

Media Planning for Nonprofits: 7 Strategies You Must Follow

With the breakneck pace of digital marketing today, media planning is no longer just for corporate behemoths with bottomless pockets and limitless resources. Nonprofit organizations today recognize just how effective media strategies can be in bringing attention to their cause

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Chevoyne Green

6 Trends in Digital Marketing That Dominated In 2023

The digital marketing world moves a million miles an hour. Brands base their marketing efforts around the new technology that becomes available, and the rate technology is improving now is exponential. That means the digital marketing trends of last year

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Chevoyne Green

A Guide to Understanding Google Analytics 4

The anticipation of the rollout of Google Analytics 4 (GA4) has been sweeping digital marketing headlines for months – I’m sure you’ve received countless emails from Google alone about this shift.  Officially launched on July 1st, we are parting ways

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10 Media Personalities of Caribbean Descent
Lorraine Mendoza

10 Media Personalities of Caribbean Descent

History of Caribbean Heritage Month The history of the United States can not be told without discussing the importance of Caribbean culture and history. Since the dawn of the nation, Caribbean immigration has played an important role in the growth

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