Facebook Paid Advertising Best Practices If your business is struggling with tackling your Facebook advertising strategy, you aren’t alone these days. It’s no secret, for some time now, Facebook’s organic reach has been plummeting. Ongoing algorithm changes have pushed businesses
By February 2020, Zoom gained more video conferencing users than it did in all of 2019. Over the last several months, Zoom has become ubiquitous. Due to sheltering-in-place and social distancing during the coronavirus pandemic, Zoom now has more than
Medical Practice Branding Facilitates New Patient Acquisition When you hear the word “brand,” your first association may be a cool logo or a clever tagline. Although a logo is a fundamental part of a brand’s identity, branding is much more
In the constant race to the top of the rankings, companies have strived to figure out if the SEM or the SEO approach is of a better value for their desire to get more customer attention. Considering that about 68%
Local businesses are getting pummeled by the COVID-19 outbreak. According to Facebook’s State of Small Business Report, the businesses impacted the most are hotels and restaurants, with service-based businesses trailing close behind. Business owners want to keep employees safe, stay
As consumers are faced with the reality of quarantine, brands have been forced to identify how to survive and thrive in an at-home economy. The ability to reassess, reinvent and reposition your brand quickly have emerged as the primary survival
The global fight against Coronavirus has sparked a massive change in the way we live, and a new phrase heard everywhere – “social distancing”. The now-popular phrase is commonly understood to mean staying six feet apart from others and avoiding
Every year in March for Women’s History Month, the ad world begins to roll out campaigns to support the empowerment of women, both present and past. And, each year The National Women’s History Alliance selects a theme to celebrate. The
In 2019, it was announced that the famed abolitionist, Harriet Tubman, would be commemorated by appearing on the $20 bill in a design that would have been unveiled in 2020. However, Treasury Secretary, Steven Mnuchin, recently announced that plans for
First Things First It’s a new decade, and that means you need a new marketing plan! Or, does it? It all depends on how your company has been adapting in the last few years to the digital world. That’s not