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Leslie Victori

A Beginner’s Guide To Interviewing On Camera

Your role as an interviewer is essential to every aspect of filming, from making your subject feel comfortable to the timely editing process that comes later. In most cases, you will be sitting down with someone with no experience as

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Sam Mikhail

Will Black Friday 2020 Survive COVID-19?

Black Friday spending has steadily increased in recent years, escalating between 17.7% and 49% each year going back to 2016. The lone exception is last year’s Black Friday and Thanksgiving shopping period in which aggregate online spending totals dropped 7.5%

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Emily Davis

7 Things to Do When Your Google Rankings Drop

While Google rankings are no longer available for prominent display via the Page Rank toolbar add-on, this metric never went away, and neither did the authority it infers.  So, when your rankings start to drop and you lose top position

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Sam Mikhail

How To Grow Your Business With Facebook Advertising

Facebook Paid Advertising Best Practices If your business is struggling with tackling your Facebook advertising strategy, you aren’t alone these days. It’s no secret, for some time now, Facebook’s organic reach has been plummeting. Ongoing algorithm changes have pushed businesses

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Adia Atwell

7 Hacks To Zoom Like A Pro

By February 2020, Zoom gained more video conferencing users than it did in all of 2019. Over the last several months, Zoom has become ubiquitous. Due to sheltering-in-place and social distancing during the coronavirus pandemic, Zoom now has more than

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Emily Davis

SEO vs SEM: The Prevailing Strategy

In the constant race to the top of the rankings, companies have strived to figure out if the SEM or the SEO approach is of a better value for their desire to get more customer attention. Considering that about 68%

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Sam Mikhail

Local Businesses Grappling With Coronavirus Get Help From Google

Local businesses are getting pummeled by the COVID-19 outbreak. According to Facebook’s State of Small Business Report, the businesses impacted the most are hotels and restaurants, with service-based businesses trailing close behind. Business owners want to keep employees safe, stay

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Adia Atwell

Big Brands Promote Social Distancing

The global fight against Coronavirus has sparked a massive change in the way we live, and a new phrase heard everywhere – “social distancing”. The now-popular phrase is commonly understood to mean staying six feet apart from others and avoiding

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