Bus shelters aren’t just for catching the bus. These city-owned weatherproof structures can also be used to create awareness and enhance your brand’s image by showing nearby customers who you are and what you stand for through well-designed imagery and messaging.
Advertising on bus shelters is one of the top forms of out-of-home (OOH) advertising. Bus shelter advertising has been around for years, but that shouldn’t make you think it’s antiquated. In fact, with the number of people who rely on public transportation for their daily commute, this way of advertising your business may be smarter than you think.
But, how do you utilize these sites to attract new customers? What are the benefits of bus shelter advertising? How effective is it? Let’s look at what you need to know.
What is Bus Shelter Advertising?
More than just a place to duck out of the rain, bus shelters are a great way to advertise. According to the American Community Survey, nearly 32% of workers in the New York Metro Area, and 55.6% of workers in New York City, commuted by some form of public transportation in 2019 (most current data published due to the COVID-19 pandemic). Notably, of the U.S. metro area public transportation commuters, 38.7% resided in the New York-Newark-Jersey City — this is an audience you don’t want to miss!
How Much Does Bus Shelter Advertising Cost?
Bus shelter advertising can be a great way to reach a local audience. But how much does it cost?
The advertising costs depend on a number of factors, including location, size, and the length of your contract. You’ll typically pay between $1,000 and $10,000 per month for bus shelter space. The price can vary depending on your specific campaign goals as well. With that in mind, here’s a look at some of the other factors that may impact your costs:
Costs by size of ad: Bus shelters come in all different sizes. Your costs will largely depend on the size of the ad space you’re buying. Your prices will rise with the square footage—so if you have a larger ad that takes up more real estate on the bus shelter, you’ll pay more for it.
Costs by location: The location of your bus shelter ads can make a big difference in your costs. For example, if you’re considering bus shelter advertising in NYC’s Times Square or another major city center, you’ll need to spend more than if you were to put your ads in a smaller town or suburb.
Costs by duration: The length of your contract can also impact your bus shelter advertising costs. If you sign up for a more extended contract, you may be able to get a discounted rate. However, if you decide to cancel your contract before it’s over, you may pay a termination fee.
Static vs. Digital Bus Shelter Advertising
There are two main types of bus shelter advertising: static and digital. Static advertising is the traditional form of advertising, which uses poster-sized images or vinyl decals attached to the inside or outside of a bus shelter.
Digital advertising, on the other hand, is a more recent development and uses screens to display rotating ads. Digital ads can also include interactive elements, such as clickable phone numbers or website URLs.
So, which type of advertising is right for your business? That depends on your budget and your goals. Static advertising is generally less expensive than digital advertising, but it can be more limited in terms of reach. If you want to target a specific geographic area, static advertising may be the better option. Digital advertising, on the other hand, has a much broader reach and can be used to target specific demographics or interests.
If you’re considering bus shelter advertising, be sure to weigh the pros and cons of each type before making a decision. Talk to our advertising experts to get more information about the options available in your area.
How Effective is Bus Shelter Advertising?
There are several reasons that bus shelter marketing is an effective tool to advertise your business, and we will look at these in more detail below.
First, bus shelters are high-traffic areas. People waiting for the bus are naturally inclined to look at the ads in the shelter. In fact, a study by the Outdoor Advertising Association of America found that bus shelter ads have a click-through rate that is three times higher than traditional billboards.
Another reason bus shelter advertising is so effective is that it’s an affordable way to reach a large audience. Bus shelters are typically located in high-traffic areas, so you can reach a lot of people with your ad campaign without breaking the bank.
Finally, bus shelter advertising is memorable. People who see your ad will likely remember it long after they’ve seen it. This is because bus shelters offer your ad campaign a unique and highly visible location.
Bus shelter ads should be eye-catching, as this makes people more likely to read them. As a result, many businesses favor using bold colors and graphics in their bus shelter ads. The objective of these ads is to grab the attention of passersby. Bus shelters are also chosen due to the high foot traffic they attract, which can increase the chances of someone seeing it and taking some action, such as contacting the advertiser or visiting their store.
Contact Our New Jersey Advertising Firm
Advertising in a bus shelter is an excellent option for businesses of all sizes interested in getting their message out and promoting their business to the public in a cost-effective way. Bus shelter ads are usually located in busy streets and other high-traffic areas and are typically seen by thousands of people every day.
If you’re looking for an affordable, effective, and memorable way to advertise your business, bus shelter advertising is the way to go. Our New Jersey advertising firm has the experience, creative capacity, resources, and drive to bring you more traffic, brand awareness, customer retention, sales, and revenue growth than you ever thought possible. Contact us today to learn more about this exciting marketing medium.