In today’s digital age, it’s impossible to ignore the influence of social media. Millions of people are joining social media platforms such as Instagram, Twitter, Facebook, and YouTube.
Still, the one that’s currently turning heads is TikTok, an app that lets anyone create short videos to showcase their talents and skills.
TikTok predicts it will reach 755 million monthly users in 2022 and is quickly becoming the go-to social media platform for creative content — it has even been dubbed the “future of social media.”
If you’re looking to build and grow your brand on TikTok, here are some tips to get you started.
Should Your Brand Be on TikTok?
Before you start creating content for TikTok, it’s important to consider whether the platform is right for your brand. Here are some questions to ask yourself:
- What is my target audience?
- Is this the type of content my audience wants to see?
- Is my business ready for social media?
- Do I have the resources to commit to a TikTok account?
If you answered the last three questions yes, then TikTok is probably a good fit for your brand. Keep in mind, however, that TikTok requires a lot of commitment and regular posting to be successful—if you’re not ready to commit, then it’s best to wait until you are.
If you are ready, let’s take a look at some tips to get you started.
Tips for Building Your Brand on TikTok
- Research Your Target Audience
The first step is to research your target audience and learn as much as you can about them. What are their interests? What type of content do they consume? When are they most active on social media?
60% of TikTok users are Gen Z so keep this in mind when you start creating content that appeals to them.
- Create High-Quality Videos Specifically for TikTok
To create high-quality videos specifically for TikTok, you don’t need any fancy equipment—in fact, your phone is actually the best tool. What’s important? Decent lighting and a good microphone if possible! The average video length on this platform can range anywhere from 5 seconds to 3 minutes long but try to keep them between 12–15 seconds so viewers remain engaged with what they are seeing.
Make your video stand out by shooting in 9:16 vertical format. Videos shot vertically have an average 25% higher six-second watch rate than those horizontally oriented, which makes sense since they take up more screen real estate!
Designing for TikTok also means adding sound effects and text treatments through their native features – this will help keep it feeling “native” on the platform while getting you views like never before (and hopefully onto some peoples’ feeds!).
- Create Compelling Content
Now it’s time to start creating content! When brainstorming ideas, think about what type of content would be most interesting or entertaining for your audience. Remember to keep your videos short and to the point — TikTok users have very short attention spans. Some ideas for content include:
- How-to videos
- Product demonstrations
- Testimonials
- Interviews
- Tutorials
- Behind-the-scenes footage
- Entertaining videos
- User-generated content
Hashtags are also a great way to get your content seen by more people. Use relevant and popular hashtags to ensure that your videos are seen. Creating hashtag challenges is a great way to garner engagement! You can do this by showcasing a specific dance or other feat and users try to copy what you did accompanied with the hashtag you made.
- Engage with Other Users
TikTok is all about engagement, so make sure to comment on other content creators videos and respond to any comments you receive on your videos. This will help you build relationships with other users and grow your brand’s presence on the platform.
- Analyze Your Performance
It’s important to track your performance and analyze your videos to see what’s working and what’s not. TikTok offers valuable insights such as video views, likes, comments, and shares. Use this data to adjust your content strategy and ensure that you create the most engaging content possible.
How Often Should Brands Post on TikTok?
- Post Regularly
To grow brands on TikTok, you need to be posting regularly. Aim for at least one video per day, but try to post even more if you can. Consistency is key when it comes to social media, and TikTok is no exception.
- Post at the Right Time
Timing is everything when it comes to social media and TikTok. Make sure to post during peak hours when your audience is most active. This will help ensure that as many people see your videos as possible.
You can also use TikTok’s Insights feature to see when your videos perform best and adjust your posting schedule accordingly.
- Pay Attention to the Algorithm
TikTok’s algorithm favors new and trending content, so it’s important to post videos that are timely and relevant. This means creating content around popular trends, challenges, and hashtags. If you can get your videos to trend, you’ll see a significant boost in views, engagement, and have a higher probability to go viral.
How to Grow Your Business On TikTok
Now that we’ve covered some tips for building brands on TikTok, let’s take a look at how you can use the platform to grow your business.
- Generate Leads
TikTok is a great way to generate leads for your business. Use hashtags, challenges, and trends to get your videos seen by potential customers. You can also run TikTok ads to promote your products or services to a broader audience.
- Drive Traffic to Your Website
Use TikTok to drive traffic to your website or blog. Include a link to your website in the bio section of your profile and mention it in your video content. This will help increase web traffic and lead to more sales and conversions.
- Increase Brand Awareness
TikTok can also be used to increase your brand awareness. Use trending hashtags, challenges, and trends to get your videos seen by as many active users as possible. You can also create your own branded filters, lenses or music to reinforce your brand further.
- Boost Sales and Conversions
TikTok can be a great way to boost sales and conversions for your business. Use hashtags, challenges, and trends to get your videos seen by potential customers. You can also run ads on TikTok to promote your products or services to a broader audience.
Influencer marketing, the process of partnering with other content creators, opens up a whole new door when it comes to your marketing strategy and can make a significant difference when trying to boost your sales. When targeting younger audiences like Gen Z connecting with their favorite influencers could be the difference between them buying or not buying your products.
How the TikTok Algorithm Works
TikTok’s algorithm is based on a variety of factors, including the following:
- Engagement: The more engagement your videos receive, the more likely they will be seen by other users.
- Timing: TikTok favors new and trending content, so it’s important to post videos that are timely and relevant.
- Hashtags: Use hashtags to make your videos more discoverable.
- Geotags: Use geotags to target a specific location or country.
- Device Type: TikTok favors videos shot on phones and other mobile devices.
The Bottom Line: Why Your Brand Should Be On TikTok
TikTok is a powerful marketing tool that can help brands reach a new and engaged audience. It is an excellent platform for businesses of all sizes. Following the tips in this guide, you can grow your brand and boost sales using TikTok.
If you’re looking for a social media marketing team that can help take your business to the next level, look no further than Jungle Communications. Our team of experienced professionals will work closely with you to develop a tailored strategy that meets your specific goals and objectives. We then execute that plan flawlessly, helping you to achieve the results you desire.
We can help you reach the right audience and effectively communicate your message regardless of your industry on all social platforms. Even more importantly, we understand the ever-changing landscape of social media and stay up-to-date on the latest trends and developments. This allows us to provide our clients with cutting-edge solutions that deliver real results.
Contact us today if you’re ready to take your social media presence to new heights. We’ll be happy to discuss your needs and develop a customized plan of action to create content on TikTok.
Let us show you what we can do!
