Throughout history, moments of crisis and uncertainty have inspired new innovations and shifted views on what matters most to people. The unpredictable nature of 2020 has forced brands to adapt in how they connect with their audience. Shop closures and
Building your business takes all of your focus and energy, and knowing what to prioritize can be challenging. But whether you’re a new startup or an established business, continuing to build your brand is imperative. How Can You Evaluate Marketing
With 2020 coming to an end and as we look towards the New Year we wanted to wish you the best possible holiday season. Like us, I’m sure you’re happy to keep 2020 in the rearview mirror. It’s been a
Your role as an interviewer is essential to every aspect of filming, from making your subject feel comfortable to the timely editing process that comes later. In most cases, you will be sitting down with someone with no experience as
Black Friday spending has steadily increased in recent years, escalating between 17.7% and 49% each year going back to 2016. The lone exception is last year’s Black Friday and Thanksgiving shopping period in which aggregate online spending totals dropped 7.5%
While Google rankings are no longer available for prominent display via the Page Rank toolbar add-on, this metric never went away, and neither did the authority it infers. So, when your rankings start to drop and you lose top position
Before the days of the internet, sales prospecting consisted of cold calls and in-person networking. Today, the increase in access to information has given the buyer the ability to control the sales process. Two-thirds of B2B buyers make their decision
Facebook Paid Advertising Best Practices If your business is struggling with tackling your Facebook advertising strategy, you aren’t alone these days. It’s no secret, for some time now, Facebook’s organic reach has been plummeting. Ongoing algorithm changes have pushed businesses
By February 2020, Zoom gained more video conferencing users than it did in all of 2019. Over the last several months, Zoom has become ubiquitous. Due to sheltering-in-place and social distancing during the coronavirus pandemic, Zoom now has more than
Medical Practice Branding Facilitates New Patient Acquisition When you hear the word “brand,” your first association may be a cool logo or a clever tagline. Although a logo is a fundamental part of a brand’s identity, branding is much more
In the constant race to the top of the rankings, companies have strived to figure out if the SEM or the SEO approach is of a better value for their desire to get more customer attention. Considering that about 68%
