In the world of social media, people are always talking about engagement — likely you’ve heard a thing or two as well. If you want to succeed, you need to engage with your audiences, customers, and followers. In short, the
Much like computers & smartphones, Google Search is regularly updated. In fact, Google Search updates thousands of times per year with minor changes meant to improve the experience and the quality of results that go relatively unnoticed. Conversely, Google has
The threat of cyberspace crime and internet scams grows larger every year. While our governments have to worry on a macro scale about the danger they pose, we on an individual level have to be aware of the evil lurking
If you’re confused about the difference between remarketing and retargeting, you’re not alone. These days, the terms are often used interchangeably, but are they really the same? Technically they aren’t! While remarketing and retargeting have similar goals, there are also
Not too long ago, “social media manager” was virtually a non-existent role. But as brands worldwide continue to rely on social media to reach their target audience, the need for social media managers has skyrocketed. While it may seem simple
If you’re getting ready to launch a new business, there can be a lot of overwhelming checklists of important things to finalize. Of course, you need capital and a great idea. But what about the day-to-day operations? It’s no secret
In today’s digitally-driven marketplace, mobile advertising has become one of advertisers’ most effective channels to capture consumers’ attention and marketers’ preferred promotion channel. With cutting-edge data tracking and user targeting, in-app advertising can reach audiences with extreme accuracy. According to
Looking back on my career, I realize my journey to starting my own advertising and marketing agency, and building a business that provides a genuine sense of accomplishment, began with my passion for radio. Today, Jungle Communications is recognized as
Advertising’s Forgotten Trailblazers March is Women’s History Month, dedicated to celebrating the achievements and recognizing the contributions women have made throughout history. The marketing and advertising industries are areas of society where women had to create their own paths. Due
When it comes to SEO strategies and techniques, most marketing experts have an idea of what works and what doesn’t work. However, knowing where to start with search engine optimization can feel daunting. Understanding the difference between black hat SEO
The business world is often played up to be all about larger than life scenarios where meetings and connections are made in big skyscraper offices or clandestine backrooms. But the truth of it is that the most important meetings in
