When you create a marketing plan for your brand, there are many methods you can use. Since every brand has a story to tell, you want to use the marketing process to tell this story in the best possible way.
As you craft your advertising plan, you may want to use visual storytelling to get the message across about your brand in a clear, concise manner. There are two main types of visual storytelling: short-form and long-form.
Here are some highlights on both forms of visual storytelling and when one may be better for your brand than the other option.
What is Visual Storytelling?
Visual storytelling is a content marketing strategy which tells a story through various types of visual media. The visual media methods can include photographs, illustrations, videos, infographics, and more.
Rather than using only words to provide information about your brand, visual storytelling uses different types of media to leave an impression on the viewer and invoke them to take a certain action in response to the images.
Visual storytelling is a powerful form of marketing. Digital marketers use this strategy to attract the attention of individuals and provide insight into the brand. When the audience sees the images, they feel a certain way and may make them eager to learn more about the brand you’re telling the story about. You can use two types of visual storytelling, including short-form and long-form.
What is Short-Form Visual Storytelling?
Short-form visual storytelling is providing concise information that can be viewed and understood quickly. Some examples of short-form visual storytelling include ads, social media posts, and short videos.
A brand’s tagline can also be a type of short-form content. Since this type of storytelling is in a short format, you want to carefully choose your words and content to ensure the message evokes a quick response in the individual who sees it.
What is Long-Form Visual Storytelling?
Long-form visual storytelling uses images but the length of the story may be much longer than ads or social media posts as is the case with short-term visual storytelling. Long-form content may include marketing strategies such as comprehensive videos, documentaries, and lengthy image sequences. Long-form content can also demonstrate the brand’s products or services through visual storytelling.
Which Type of Visual Storytelling is Best for You?
A specific type of visual storytelling may be best for your brand. Many brands use both short-form content and long-form content to get their message across; however, it’s important to know what type of visual storytelling to use, when to use it, and how to use it. Here are some situations where you’ll want to use short-form visual storytelling and long-form visual storytelling for audience engagement:
When to Use Short-Form Visual Storytelling
Short-form visual storytelling can help to market your brand in many ways. Here are some of the goals your company can accomplish with short-form content:
Create brand awareness: Short-form content can help build brand awareness through social media posts, reels, and videos.
Company announcements: Using short-form content visual storytelling, you can provide easy access to quick company announcements. You can post company updates on social media or by using a short-form video content.
Highlight products and services: With short-form content, you can show off your latest products and popular services via social media marketing. You can also achieve this goal with short-form videos.
Promote engagement and sharing: People may be more likely to share short-form content related to your brand and engage with these messages.
Test out new ideas: With the help of short-form content, you can try out new ideas for your brand and see what type of response they receive. Create new ads to see which ones receive the best feedback from your target audience and which ones may be best putting aside.
When to Use Long-Form Visual Storytelling
Your brand will also benefit from using long-form visual storytelling to highlight its products and services. The following details some of the reasons to consider using long-form content to promote your brand:
When you need to go more in-depth: Sometimes short-form content won’t get the complete message across to your target audience, and that’s where long-form content is more appropriate. You can create videos that provide brand insight along with other types of content marketing.
Multiple topics: If you need to cover more than one topic in the content, it may be necessary to craft a long-form brand message. If you want to create content that covers a variety of topics, you can do so with long-form articles and blog posts.
Longer period of engagement: Sometimes you want to keep your audience captivated for a longer period of time. This is where long-form content can be beneficial. Video marketing can keep your audience engaged for longer periods of time.
Complexity of subject matter: If the subject matter is more difficult to understand, you may need more time to explain the content. In this case, long-form visual storytelling may be more appropriate. For example, podcasts may delve into more complex subject matter as this type of long-form content can thoroughly expand on different topics.
Promote educational content: If the content is more educational in form, you might find that long-form content is a better marketing tactic than short-form visual storytelling. There may be a series of steps in educational content that can’t be summarized into the best short-form content.
No matter what message your brand is trying to portray in your marketing strategies, you’ll likely use both short-form visual storytelling and long-form content for audience engagement. Using these two content strategies together will give your brand a well-rounded marketing strategy.
Also, when you use both short-form content and long-form visual storytelling, you can reach a wider audience. Some people may have short attention spans and respond better to short-form content than long-form content while other individuals may appreciate more in-depth content. By using all possible marketing strategies, you can expand your reach to include all of your target audience.
Let Jungle Communications Help You Tell Your Brand’s Story
Brand storytelling gives a voice to your product or service. It lets your target audience know more about your brand and entices them to choose your item over the items offered by the competition.
When you’re ready to put your brand storytelling into motion, we provide the solutions you’ve been looking for in a marketing plan.
Our professional, multifaceted team of marketing experts will create short-term content and long-term visual stories for your brand and reach your target audience with ease.
We’ll get your message out to the consumer masses and highlight your brand in a concise, poignant manner via short-term content and provide more in-depth visual storytelling with long-form content. From catchy social media posts to informative articles, we’ll make your products and services stand out for optimal audience engagement.
Contact us today to see how we can make your brand a focal point amongst the competition!
