Early on we applied for all permits and proclamations to ensure the event would be approved for the date in mind. With our creative marketing team we designed the logo and concept for all marketing and advertising materials to ensure a consistent brand message across all platforms. To kickstart the next 3 years we started with designing and developing a website to house event details, and ways for other churches to participate as well as designing web banner ads.
Each year the extent of our marketing and advertising efforts grew starting with mainly fliers (in English, Spanish and Korean), posters, stage banners, shirts, billboards, subway ads and an extensive radio advertising campaign. On top of this the following years included an email campaign, promotional materials like newsletter inserts, bookmarks, and postcards, newspaper ads, bus ads, TV appearances, social media advertising and considerable PR.
Each year the event was equipped with an astrovision screen and was live broadcasted on multiple websites, and radio stations so people from all over the world could tune in. Video spots were then created by our video production team to use in future promotional videos.