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Sam Mikhail

2018 – Year of the Corporate Logo PR Stunt

For nearly a full week, the venerable International House of Pancakes – IHOP – racked up extraordinary PR points with its stunt to supposedly “change their name” to IHOb. First announced as a teaser on June 5 via Twitter, the

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Tasha Mitchell

How Customer Reviews Can Help Grow Your Business

In a very competitive online marketplace, it can be incredibly difficult for businesses to stand out. This is where customer reviews come in. When satisfied customers write positive reviews about your products or services, your business can attract new customers.

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