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Google 2021 Algorithm
Emily Davis

Google’s 2021 Algorithm Update

Much like computers & smartphones, Google Search is regularly updated. In fact, Google Search updates thousands of times per year with minor changes meant to improve the experience and the quality of results that go relatively unnoticed. Conversely, Google has

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7 Must Haves for Your Business
Emily Davis

7 Must-Haves For Your New Business

If you’re getting ready to launch a new business, there can be a lot of overwhelming checklists of important things to finalize. Of course, you need capital and a great idea. But what about the day-to-day operations? It’s no secret

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White Hat SEO Black Hat SEO
Emily Davis

White Hat SEO vs. Black Hat SEO

When it comes to SEO strategies and techniques, most marketing experts have an idea of what works and what doesn’t work. However, knowing where to start with search engine optimization can feel daunting. Understanding the difference between black hat SEO

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SEO vs SEM: The Prevailing Strategy
Emily Davis

SEO vs SEM: The Prevailing Strategy

In the constant race to the top of the rankings, companies have strived to figure out if the SEM or the SEO approach is of a better value for their desire to get more customer attention. Considering that about 68%

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