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Emily Davis

How to Recover from Google’s May 2022 Core Update

Did your site lose traffic in the May 2022 broad core update? If so—or if you’re unsure—this post provides information about how you can approach recovering from a negative impact of an algorithm update. However, to start recovery from a

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Sam Mikhail

What Marketers Need to Know in the Era of Data Privacy

Earlier this month, Frances Haugen, a former Facebook product manager who sought federal whistleblower protection with the SEC, testified before Congress. Ms. Haugen left Facebook in May after almost two years. She stated she had grown frustrated by what she

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website content audit
Emily Davis

How to Do a Website Content Audit

If there’s one word that can bring fear into the hearts of business owners (and individuals), it’s “audit.” Each year during tax season, you can find a plethora of advice on how to avoid an audit and what to do

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Google 2021 Algorithm
Emily Davis

Google’s 2021 Algorithm Update

Much like computers & smartphones, Google Search is regularly updated. In fact, Google Search updates thousands of times per year with minor changes meant to improve the experience and the quality of results that go relatively unnoticed. Conversely, Google has

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7 Must Haves for Your Business
Emily Davis

7 Must-Haves For Your New Business

If you’re getting ready to launch a new business, there can be a lot of overwhelming checklists of important things to finalize. Of course, you need capital and a great idea. But what about the day-to-day operations? It’s no secret

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Emily Davis

White Hat SEO vs. Black Hat SEO

When it comes to SEO strategies and techniques, most marketing experts have an idea of what works and what doesn’t work. However, knowing where to start with search engine optimization can feel daunting. Understanding the difference between black hat SEO

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Emily Davis

SEO vs SEM: The Prevailing Strategy

In the constant race to the top of the rankings, companies have strived to figure out if the SEM or the SEO approach is of a better value for their desire to get more customer attention. Considering that about 68%

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Sam Mikhail

Local Businesses Grappling With Coronavirus Get Help From Google

Local businesses are getting pummeled by the COVID-19 outbreak. According to Facebook’s State of Small Business Report, the businesses impacted the most are hotels and restaurants, with service-based businesses trailing close behind. Business owners want to keep employees safe, stay

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