In today’s digitized and interconnected world, change is the only constant. Nowhere is that truer than in the world of search engines. Over the past few years, Google Search has undergone massive transformations, primarily driven by the power of AI.
Did your site lose traffic in the May 2022 broad core update? If so—or if you’re unsure—this post provides information about how you can approach recovering from a negative impact of an algorithm update. However, to start recovery from a
Earlier this month, Frances Haugen, a former Facebook product manager who sought federal whistleblower protection with the SEC, testified before Congress. Ms. Haugen left Facebook in May after almost two years. She stated she had grown frustrated by what she
If there’s one word that can bring fear into the hearts of business owners (and individuals), it’s “audit.” Each year during tax season, you can find a plethora of advice on how to avoid an audit and what to do
Much like computers & smartphones, Google Search is regularly updated. In fact, Google Search updates thousands of times per year with minor changes meant to improve the experience and the quality of results that go relatively unnoticed. Conversely, Google has
If you’re getting ready to launch a new business, there can be a lot of overwhelming checklists of important things to finalize. Of course, you need capital and a great idea. But what about the day-to-day operations? It’s no secret
When it comes to SEO strategies and techniques, most marketing experts have an idea of what works and what doesn’t work. However, knowing where to start with search engine optimization can feel daunting. Understanding the difference between black hat SEO
In the constant race to the top of the rankings, companies have strived to figure out if the SEM or the SEO approach is of a better value for their desire to get more customer attention. Considering that about 68%
Local businesses are getting pummeled by the COVID-19 outbreak. According to Facebook’s State of Small Business Report, the businesses impacted the most are hotels and restaurants, with service-based businesses trailing close behind. Business owners want to keep employees safe, stay