The anticipation of the rollout of Google Analytics 4 (GA4) has been sweeping digital marketing headlines for months – I’m sure you’ve received countless emails from Google alone about this shift. Officially launched on July 1st, we are parting ways
You walk into the office, say hello to a few coworkers, put your lunch in the fridge, grab a cup of coffee, sit at your desk, open your browser, and log into your company’s Google Business Profile account. You notice
Much like computers & smartphones, Google Search is regularly updated. In fact, Google Search updates thousands of times per year with minor changes meant to improve the experience and the quality of results that go relatively unnoticed. Conversely, Google has
While Google rankings are no longer available for prominent display via the Page Rank toolbar add-on, this metric never went away, and neither did the authority it infers. So, when your rankings start to drop and you lose top position
Local businesses are getting pummeled by the COVID-19 outbreak. According to Facebook’s State of Small Business Report, the businesses impacted the most are hotels and restaurants, with service-based businesses trailing close behind. Business owners want to keep employees safe, stay
