As consumers are faced with the reality of quarantine, brands have been forced to identify how to survive and thrive in an at-home economy. The ability to reassess, reinvent and reposition your brand quickly have emerged as the primary survival
For nearly a full week, the venerable International House of Pancakes – IHOP – racked up extraordinary PR points with its stunt to supposedly “change their name” to IHOb. First announced as a teaser on June 5 via Twitter, the
