Email campaigning is one of the most effective marketing strategies in practice today. By optimizing emails for conversion and optimizing the email campaign strategy for engagement, you can subtly build relationships with consumers who will become customers, and keep a line on existing customers to build brand loyalty and increase your average lifetime customer value, a critical metric to the overall success of your business.
How does email campaign strategy work?
Email campaign best practices are all centered around segmentation of your lead lists and the delivery of content that’s personalized and customized according to each segment. Segments are based on consumer behavior and the length of time since their last interaction with your business. What starts with a simple introductory email and maybe a welcome coupon leads to Thank You messages, reviews, and loyalty rewards.
Don’t have a contact list?
We’ll build one for you, targeted at consumers who are most likely to purchase from your business based on demographics and individual behavior. Here are our other email campaign services. Give us a call to get started building your business with one of today’s most trusted marketing strategies.
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DID YOU KNOW?
34% of consumers are more likely to make an unplanned purchase after receiving personalized content. [adobe]
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