2018 is here and it’s time to get smart about your social media strategy. Nearly 2.8 billion people around the world use social media. It’s one of the easiest and most affordable ways to reach potential customers right where they are online. Creating effective social media campaigns can help raise brand awareness and build lasting connections with your customers. If you want your brand to stand out this year, we’re here to help with the following social media tips.
- Refresh your brand image.
When’s the last time you updated the profile pictures or header photos for your business pages on social media? Here’s the chance to redefine your brand’s story to attract new customers or engage existing ones with visual storytelling. Hire a professional photographer, videographer or graphic designer to create high-quality visuals.
- Create and share more videos.
Videos are picking up speed across every social media platform. More than 8 billion videos are viewed on Facebook daily, and even more on Snapchat with 10 billion videos watched every day. Videos are a powerful way to engage and grow your audience, especially on mobile devices. Concepts for video campaigns should reflect your business values. Shorter videos, usually up to 2 minutes long, receive the most engagement on social media.
- Connect in real time with live streaming.
Live streaming continues to grow in popularity. More brands are taking advantage of videos to connect with followers in real time. Humanize your brand with live content, including interviews, special announcements, and behind-the-scenes footage. From the moment you begin streaming on Facebook, Instagram or YouTube, your followers will receive a notification to participate. In case they miss it, you can archive the video for later viewing.
- Partner with influencers.
Influencer marketing in your industry can help boost your social media presence. Niche influencers may already have direct access to the target audience you need to reach. So it’s just a matter of introducing your brand to their followers in a unique and meaningful way. Before partnering with an influencer, take the time to review their messaging and past campaigns. This will help you decide whether or not a potential partnership will be a good fit for your brand.
- Take advantage of social media ads.
Do you create quality content, but no one’s sharing, liking or leaving comments? The algorithms on social media platforms keep changing, making it difficult for brands to have organic reach. Take a closer look at social analytics to determine which platforms offer the most opportunity for your business. That’s where you need to invest in social media advertising. Four million businesses use Facebook’s advertising tools to reach target audiences, based on keywords, interests and behavior.
- Engage with your audience.
Building a community around your brand begins with audience engagement. Use your social media posts to start a conversation, ask relevant questions, and respond to comments in a reasonable timeframe. Your most engaged followers will make an effort to like, click, share or leave comments on posts. Taking a moment to follow up will go a long way in showing customers that your brand is one they can trust.
- Measure your social impact.
Take a moment to review your current social media strategy. What’s working for your business? This is also a good time to evaluate other brands and how they’re using social media effectively. Tools like Hootsuite and Buffer allow businesses to schedule posts ahead of time, collaborate as a team, and measure and monitor social interactions. Gathering insight from social listening can help amplify your brand’s presence and voice on social media.
Developing a winning social media presence in 2018 can make an impact for your brand. Focus on investing your time and resources into the right tactics. Need help with your social media strategy? Let’s chat over coffee. Contact us today.