Did your site lose traffic in the May 2022 broad core update? If so—or if you’re unsure—this post provides information about how you can approach recovering from a negative impact of an algorithm update. However, to start recovery from a
Have you ever seen a bus ad that catches your eye? One that you have to take a second look at, or maybe a third or even pull your phone out to take a picture of? The ads here do
Bus shelters aren’t just for catching the bus. These city-owned weatherproof structures can also be used to create awareness and enhance your brand’s image by showing nearby customers who you are and what you stand for through well-designed imagery and
Digital marketing is ever-changing and evolving, and businesses and brands must not only plan for the future of digital marketing but be ready and prepared to take advantage of it. Trends come and go in the marketing world just as
When Facebook CEO, Mark Zuckerberg, recently announced rebranding Facebook and changing the name to Meta (Greek term for ‘beyond’), he made it clear he believes the future of the internet lies in something referred to as the metaverse, “a virtual
If there’s one word that can bring fear into the hearts of business owners (and individuals), it’s “audit.” Each year during tax season, you can find a plethora of advice on how to avoid an audit and what to do
Much like computers & smartphones, Google Search is regularly updated. In fact, Google Search updates thousands of times per year with minor changes meant to improve the experience and the quality of results that go relatively unnoticed. Conversely, Google has
If you’re getting ready to launch a new business, there can be a lot of overwhelming checklists of important things to finalize. Of course, you need capital and a great idea. But what about the day-to-day operations? It’s no secret
When it comes to SEO strategies and techniques, most marketing experts have an idea of what works and what doesn’t work. However, knowing where to start with search engine optimization can feel daunting. Understanding the difference between black hat SEO
While Google rankings are no longer available for prominent display via the Page Rank toolbar add-on, this metric never went away, and neither did the authority it infers. So, when your rankings start to drop and you lose top position
In the constant race to the top of the rankings, companies have strived to figure out if the SEM or the SEO approach is of a better value for their desire to get more customer attention. Considering that about 68%
