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Google's May 2022 Core Update
Emily Davis

How to Recover from Google’s May 2022 Core Update

Did your site lose traffic in the May 2022 broad core update? If so—or if you’re unsure—this post provides information about how you can approach recovering from a negative impact of an algorithm update. However, to start recovery from a

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Bus Shelter Advertising
Emily Davis

Bus Shelter Advertising: What You Need to Know

Bus shelters aren’t just for catching the bus. These city-owned weatherproof structures can also be used to create awareness and enhance your brand’s image by showing nearby customers who you are and what you stand for through well-designed imagery and

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2022 Top Digital Marketing Predictions
Emily Davis

2022 Top Digital Marketing Predictions

Digital marketing is ever-changing and evolving, and businesses and brands must not only plan for the future of digital marketing but be ready and prepared to take advantage of it. Trends come and go in the marketing world just as

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website content audit
Emily Davis

How to Do a Website Content Audit

If there’s one word that can bring fear into the hearts of business owners (and individuals), it’s “audit.” Each year during tax season, you can find a plethora of advice on how to avoid an audit and what to do

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Google 2021 Algorithm
Emily Davis

Google’s 2021 Algorithm Update

Much like computers & smartphones, Google Search is regularly updated. In fact, Google Search updates thousands of times per year with minor changes meant to improve the experience and the quality of results that go relatively unnoticed. Conversely, Google has

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7 Must Haves for Your Business
Emily Davis

7 Must-Haves For Your New Business

If you’re getting ready to launch a new business, there can be a lot of overwhelming checklists of important things to finalize. Of course, you need capital and a great idea. But what about the day-to-day operations? It’s no secret

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White Hat SEO Black Hat SEO
Emily Davis

White Hat SEO vs. Black Hat SEO

When it comes to SEO strategies and techniques, most marketing experts have an idea of what works and what doesn’t work. However, knowing where to start with search engine optimization can feel daunting. Understanding the difference between black hat SEO

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Emily Davis

7 Things to Do When Your Google Rankings Drop

While Google rankings are no longer available for prominent display via the Page Rank toolbar add-on, this metric never went away, and neither did the authority it infers.  So, when your rankings start to drop and you lose top position

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