Creating an integrated marketing plan starts with establishing campaign goals, researching the best channels and choosing which ones are best for your campaign, defining your buyer persona, creating adaptable assets and messaging, and finally launching, measuring and adjusting accordingly.
The main goal of integrated marketing is to deliver consistent and concise brand messaging that focuses on the customer/client experience in order to drive sales.
Some of the benefits of integrated marketing are cost-effectiveness, builds trust, eliminates confusion, and keeps your business top-of-mind for your target audience.
To execute a successful integrated marketing strategy your brand messaging across all channels needs to be coherent, consistent, engaging and adaptable.
Integrated marketing is the coordination of all your marketing efforts across all channels for consistency in your brand messaging while inbound marketing is a marketing strategy that uses pull marketing like content marketing, SEO, events, and social media.