As marketing evolved from simple outbound messages to strategic and complex combinations of inbound and outbound advertising, branding, and optimization, the various subcategories developed on their own, creating a segmented marketing atmosphere for most businesses. This approach caused an unforeseen reduction in the overall efficacy of the marketing, which becomes apparent when you look at the Rule of Seven. People need to see or hear a message seven times before remembering it and taking action. If your marketing is fragmented, it’s going to take a lot longer to get a consistent message in front of them seven times, or even three times. Call our NJ integrated marketing team to coordinate your marketing and start converting consumers at much higher rates.
What is integrated marketing?
Integrated marketing is marketing that works in unison across all channels to create consistency and enhance the results of each campaign. It’s the coordination of all your digital, experiential, print, TV, radio, collateral, and outdoor marketing. No matter where your audience goes, integrated marketing will ensure they receive brand reinforcement that will draw them back in when they’re ready to make a purchase.
Integrated Marketing Services
Media Planning and Buying
Public Relations (PR)
Search Engine Optimization (SEO)
Social Media Marketing
DID YOU KNOW?
Consistent brand representation can increase revenue by more than 23%. [RenderForest]
“The Team at Jungle communications is amazing! They have been a key component in the process of growing my brand. They are very insightful and knowledgeable and what I love the most is that they are mindful of my budget but still deliver quality service. I am thankful that I found a great agency that I can trust with my brand.”
Creating an integrated marketing plan starts with establishing campaign goals, researching the best channels and choosing which ones are best for your campaign, defining your buyer persona, creating adaptable assets and messaging, and finally launching, measuring and adjusting accordingly.
Integrated marketing is the coordination of all your marketing efforts across all channels for consistency in your brand messaging while inbound marketing is a marketing strategy that uses pull marketing like content marketing, SEO, events, and social media.