Search engine marketing (SEM) is a strategy involving paid ads on search engine result pages (SERPs) that appear for certain search keywords. This works by having an experienced advertiser bid for keywords that users on popular search engines like Google and Bing search for so they can find your specific product or service.
Search engine marketing (SEM) is a great option for businesses looking to see fast results and for promoting limited time offers or deals. However, search engine optimization (SEO) is the best option for new businesses because it’s the most cost effective and is designed for long-term growth.
Yes, search engine marketing (SEM) predominantly uses paid advertising to populate search results with ads promoting a businesses products or services. However, SEM also includes search engine optimization (SEO) which utilizes organic optimization strategies to rank in search engine results.
Search engine marketing is important to a complete marketing strategy and it produces fast results. However, if you don’t have the current budget to sustain a paid advertising campaign, using SEO is a better option to start building organic traffic and produce long-term growth.
The most popular search engines are Google, Bing, Yahoo, Baidu, and Yandex. However depending on your product or service advertising on search engines like Youtube or Amazon could benefit your business as well.