Billboard advertisements are woven into the fabric of the American landscape. Looming high over highways and cityscapes, their undeniable presence has been seeping into public consciousness for over a century. But how did they come about and how have they
Studies by Statista and the Outdoor Advertising Association of America show that 90% of American consumers notice billboards, and 71% feel that OOH advertising stands out better than online advertising. As more businesses move their advertising online, the digital ads
Have you ever glanced at a billboard ad during your commute to work (or on any car or train ride) and wondered just how effective these large, outdoor advertising displays are? If so, you’re not alone. Many business owners wonder
