Google SEO is a complex and multi-dimensional strategy for building your brand visibility and organic traffic. It requires on-page optimization of your website’s code, off-page back-linking and other optimizations outside of your website, and technical optimization of the site design. While there are a ton of fast-track courses and blogs about SEO, it’s not something you want to DIY if you want to get it right. The ROI on professional SEO services is significant enough that you should seriously consider the investment for your business.
Why do we optimize for Google? Because Google is where the money is. More specifically, Google is where more than 85% of the money is, meaning the search traffic. And that’s nothing new. Google has been the dominating search titan since Google Search was launched in 1997. A lot of your optimizations will translate to any search engine that you’re indexed on, but for the purposes of achieving the highest ROI for your marketing dollars, we keep our focus on Google.