Strategically producing content that’s designed to appeal to a specific audience is known as content marketing. It sounds simple but is one of the most involved types of marketing in practice today. Research, scheduling, and content creation require a dedicated staff that most businesses do not have. Our northern NJ marketing team will develop and execute the best content strategy for your business.
Content Marketing Strategy for Revenue
You might think you don’t need content marketing because how much can it really benefit your business? It’s the products and services that matter, right? But content can more than double and triple your conversion rates while increasing traffic, giving you more people to convert. And brand awareness? Never better. Give us a call if you’re ready to start boosting your business with strategic and professional content.
Content Marketing Services
DID YOU KNOW?
69% of B2B marketers have a documented content strategy. [SmartInsights]
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Content marketing is a form of marketing that involves creating, publishing and distributing content such as social media posts, blogs, and videos for a target audience. The goal of content marketing isn’t to directly promote a businesses products or services but to instead draw interest into a company’s specific products or services.
Content marketing is so important because it establishes your business as an expert in their field. Through content marketing you can build trust, credibility and loyalty in order to generate leads and improve conversions.
Unfortunately, there isn’t a magic number to how many times you should post in order for your business to succeed. However a good strategy is to consistently post as many quality posts as you can. Once you start generating traffic and followers you will have more audience data so you can correctly time your posts and understand the types of posts that they respond to best.
Utilizing free platforms such as Google Analytics will help you determine which platform is driving the most referral traffic. From there you can develop a marketing strategy to appropriately target your audience in the places they are already visiting and engaging in through organic or paid avenues.