Content marketing is a form of marketing that involves creating, publishing and distributing content such as social media posts, blogs, and videos for a target audience. The goal of content marketing isn’t to directly promote a businesses products or services but to instead draw interest into a company’s specific products or services.
Content marketing is so important because it establishes your business as an expert in their field. Through content marketing you can build trust, credibility and loyalty in order to generate leads and improve conversions.
Unfortunately, there isn’t a magic number to how many times you should post in order for your business to succeed. However a good strategy is to consistently post as many quality posts as you can. Once you start generating traffic and followers you will have more audience data so you can correctly time your posts and understand the types of posts that they respond to best.
Utilizing free platforms such as Google Analytics will help you determine which platform is driving the most referral traffic. From there you can develop a marketing strategy to appropriately target your audience in the places they are already visiting and engaging in through organic or paid avenues.
Content marketing improves search engine results by creating content focused on targeted keywords and long-tail keyphrases in order to match search inquiries from users and boost visibility.