Email marketing is strategically using emails to promote services or products and build relationships with potential customers or clients while maintaining current relationships with loyal customers.
To start doing email marketing you need to define your audience, establish your goals, create a landing page to capture leads, make a schedule and start measuring your results.
There are multiple ways to grow your email lists no matter if you’re starting from scratch or have been in the game for years. For example, you can create a new lead-gen offer, encourage subscribers to forward your emails, utilize social media, and create bonus content.
Using email marketing is a great way to build and strengthen relationships with potential clients or customers. By speaking with them directly in their inbox you have the chance to broadcast your brand at their convenience and create a friendly, personable brand your audience can relate to.
Email marketing can increase business sales in various ways through strategic marketing campaigns. The most common are welcome emails, automated emails based on customer behavior and incentive emails. Each of these strategies are a sure way to engage your list and drive business sales.