UX (user experience) web design refers to the strategies employed by web designers to optimize the interaction users have with your website. It encompasses your website’s usability, its information architecture, and UIs (user interfaces). Good UX web design will maximize your conversion potential with a strong directional flow that guides visitors through the navigation options, fast loading, mobile-friendly responsiveness, unobtrusive help options, high readability, and digestible, informative, and engaging content.
UX directly affects your credibility. If your website doesn’t work or if any of the many facets of UX web design are lacking, users will attribute that failure to your brand. It’s an indication that your company isn’t tech-savvy, isn’t professional, and won’t be able to meet their needs. Some UX issues simply challenge the user’s patience. Every second that your site takes to load costs you traffic. What seems like minor problems will directly reduce your revenue by damaging your customer acquisition potential and lowering your marketing ROI.
An effective website is more than just drawing attention; it’s engaging and, more importantly, converting users to take action. Call today to start making your website work for you.
