In the world of social media, people are always talking about engagement — likely you’ve heard a thing or two as well. If you want to succeed, you need to engage with your audiences, customers, and followers. In short, the
Not too long ago, “social media manager” was virtually a non-existent role. But as brands worldwide continue to rely on social media to reach their target audience, the need for social media managers has skyrocketed. While it may seem simple
Advertising’s Forgotten Trailblazers March is Women’s History Month, dedicated to celebrating the achievements and recognizing the contributions women have made throughout history. The marketing and advertising industries are areas of society where women had to create their own paths. Due
Throughout history, moments of crisis and uncertainty have inspired new innovations and shifted views on what matters most to people. The unpredictable nature of 2020 has forced brands to adapt in how they connect with their audience. Shop closures and
Before the days of the Internet, sales prospecting consisted of cold calls and in-person networking. Today, the increase in access to information has given the buyer the ability to control the sales process. Two-thirds of B2B buyers make their decision
By February 2020, Zoom gained more video conferencing users than it did in all of 2019. Over the last several months, Zoom has become ubiquitous. Due to sheltering-in-place and social distancing during the coronavirus pandemic, Zoom now has more than
The global fight against Coronavirus has sparked a massive change in the way we live, and a new phrase heard everywhere – “social distancing”. The now-popular phrase is commonly understood to mean staying six feet apart from others and avoiding
In 2019, it was announced that the famed abolitionist, Harriet Tubman, would be commemorated by appearing on the $20 bill in a design that would have been unveiled in 2020. However, Treasury Secretary, Steven Mnuchin, recently announced that plans for
When Burt’s Bees toothpaste hit the market late last year, its simple and folksy graphics looked like any other natural toothpaste from a mom-and-pop shop. But it’s actually made by Procter & Gamble Co. under license from Clorox Co., which
Would you enjoy a networking event in a hip West Village hotel with an open bar and dozens of adorable dogs? (This is a trick question.) Jungle’s own operations manager, Leslie Victori, got to attend just such an event earlier
Digital marketers often struggle to plan unique campaigns for those special, annual observances we all love – like Women’s History Month- but it’s the chance for brands to get super creative. March was declared as Women’s History Month to celebrate
