Deep within the vibrant tapestry of marketing and advertising, a seismic shift is taking place, and women are leading the charge. Not only have these women-owned businesses shown exemplary prowess in navigating the complex world of trends but they’ve also
Remember the days of predictable Valentine’s Day ad campaigns plastered with red and pink, solely pushing flowers, chocolates, candy, and generic “Happy Valentine’s Day” messages? Valentine’s Day falls on February 14 and is celebrated annually in the US and other
The vibrant tapestry of Black entrepreneurship extends far beyond the US borders, weaving its threads into the fabric of many countries across the globe. From bustling marketplaces in Africa to trendy cafes in Europe, Black-owned businesses are not just contributing
Forget pixels and algorithms alone; the future of marketing belongs to the human-AI duet. Thought you’d seen it all in digital marketing? Think again. As we leap into 2024, we’re bringing you our top 7 predictions for a year that’s
Picture This: The holiday season is approaching, and your business is in full swing. It’s a weekday morning, and your desk is overflowing – a calendar marked with upcoming events, a notepad scribbled with ideas to find new subscribers, increase
As technology advances, companies must adapt to find new ways to reach consumers. One of the most exciting developments in recent years has been the rise of artificial intelligence (AI) in advertising. With the help of AI, businesses can now
The digital marketing world moves a million miles an hour. Brands base their marketing efforts around the new technology that becomes available, and the rate technology is improving now is exponential. That means the digital marketing trends of last year
The anticipation of the rollout of Google Analytics 4 (GA4) has been sweeping digital marketing headlines for months – I’m sure you’ve received countless emails from Google alone about this shift. Officially launched on July 1st, we are parting ways
When it comes to gender expectations, the sphere of media is no longer a man’s world. A study of the 250 top-grossing domestic films since 1998 found that the number of female credits has increased to 24% in 2022. However,
Whether you’re a professional digital marketing agency or simply trying to drive traffic to your company’s website, it’s essential to stay on top of digital marketing trends. Here are a few of the top trends we expect to see in
Black-owned businesses face many challenges, like being less likely to receive bank loans and experiencing steeper consequences from the pandemic. Despite the disadvantages, Black-owned businesses can still leverage digital marketing strategies, social media platforms, and the power of black businesses
