Advertising has long shaped how we view the world, yet historically, it has often excluded diverse voices within the industry. Trailblazing Black professionals recognized the glaring misrepresentation in advertising and broke barriers, reshaping the industry through innovative storytelling, creative ideas,
With two weeks already passed in the new year, it’s clear that the pace of change can feel overwhelming, particularly for marketers. With an ever-expanding range of digital channels available (and some, like TikTok, coming to an end potentially), there
With the temperature dropping and the scent of pine trees in the air, every business prepares itself for the annual wave of consumer excitement—the holiday season. It is the time of the year for many holidays, when shopping carts are
The holiday shopping frenzy isn’t limited to crowded malls—it’s happening online, and social media is where it all happens. According to one survey, 89% of shoppers say brand social media content influences their holiday buying choices. This holiday season, 42%
Even if your food is a Michelin-starred masterpiece and your atmosphere is warm and inviting, empty seats can become a familiar sight without a solid restaurant marketing plan. In the competitive restaurant industry, creating a robust marketing strategy is essential
“We are driven by purpose-driven brands—clients that transform our communities, lives, and the world.” Sam Mikhail, Producer and Director at Jungle Films, conveyed the company’s ethos. This ethos shines through with their recent achievement. Their video “Gregg’s Story: When I
In the early 2000s, World Wide Fund for Nature launched a brilliant campaign called “Horrifying,” which consisted of just two photos and a handful of words. The campaign showed the frailty of the Earth’s ecosystems. What can be more horrifying
Deep within the vibrant tapestry of marketing and advertising, a seismic shift is taking place, and women are leading the charge. Not only have these women-owned businesses shown exemplary prowess in navigating the complex world of trends but they’ve also
Remember the days of predictable Valentine’s Day ad campaigns plastered with red and pink, solely pushing flowers, chocolates, candy, and generic “Happy Valentine’s Day” messages? Valentine’s Day falls on February 14 and is celebrated annually in the US and other
The vibrant tapestry of Black entrepreneurship extends far beyond the US borders, weaving its threads into the fabric of many countries across the globe. From bustling marketplaces in Africa to trendy cafes in Europe, Black-owned businesses are not just contributing
