As technology advances, companies must adapt to find new ways to reach consumers. One of the most exciting developments in recent years has been the rise of artificial intelligence (AI) in advertising. With the help of AI, businesses can now
The digital marketing world moves a million miles an hour. Brands base their marketing efforts around the new technology that becomes available, and the rate technology is improving now is exponential. That means the digital marketing trends of last year
The anticipation of the rollout of Google Analytics 4 (GA4) has been sweeping digital marketing headlines for months – I’m sure you’ve received countless emails from Google alone about this shift. Officially launched on July 1st, we are parting ways
When it comes to gender expectations, the sphere of media is no longer a man’s world. A study of the 250 top-grossing domestic films since 1998 found that the number of female credits has increased to 24% in 2022. However,
Whether you’re a professional digital marketing agency or simply trying to drive traffic to your company’s website, it’s essential to stay on top of digital marketing trends. Here are a few of the top trends we expect to see in
Black-owned businesses face many challenges, like being less likely to receive bank loans and experiencing steeper consequences from the pandemic. Despite the disadvantages, Black-owned businesses can still leverage digital marketing strategies, social media platforms, and the power of black businesses
You walk into the office, say hello to a few coworkers, put your lunch in the fridge, grab a cup of coffee, sit at your desk, open your browser, and log into your company’s Google Business Profile account. You notice
