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Sam Mikhail

A Look Back: 10 Top Ad Campaigns of 2024

In a world where customers are increasingly difficult to engage, standing out from others has become more challenging. Still – in 2024 – some brands managed to do just that with their creative, inspiring ad campaigns. Today, we’ll look back

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Sam Mikhail

13 Funniest Ads To Ever Exist

Grabbing a target audience’s attention in the ever-crowded advertising market can be an uphill battle. Sure, you can bombard them with features and benefits, the classic hard sell, but will they remember your product a week later? Ehhh. Results may

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Sam Mikhail

Best Super Bowl Commercials of 2024

Congratulations to the Kansas City Chiefs! We laughed, we cried, and we cheered and gasped– but not necessarily at either of the teams playing this year’s Super Bowl (full disclosure: we did a bit of that too). No, here at

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Media Planning Best Practices for-Small Businesses
Sam Mikhail

Media Planning Best Practices for Small Businesses

As a small business owner, you’re probably familiar with the importance of marketing. However, getting your message in front of the right audience takes time and effort.  In the US, small businesses spend an average of 10% of their revenue

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10 Top Advertising Campaigns of 2023
Sam Mikhail

10 Top Advertising Campaigns of 2023

Advertising is crucial for any business to reach its target audience and thrive in today’s competitive marketplace. A powerful marketing campaign can change the trajectory of any company’s marketing strategy, brand awareness, and customer loyalty. 2023 has witnessed remarkable marketing

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Sam Mikhail

The History of Billboard Advertising

Billboard advertisements are woven into the fabric of the American landscape. Looming high over highways and cityscapes, their undeniable presence has been seeping into public consciousness for over a century. But how did they come about and how have they

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Sam Mikhail

The History of Radio Advertisements

You may not give much thought to the absolute avalanche of commercials and ads you’re peppered with on a daily basis, but when you take a step back, you can trace a marked line back through history to the start

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Sam Mikhail

Media Planning for Nonprofits: 7 Strategies You Must Follow

With the breakneck pace of digital marketing today, media planning is no longer just for corporate behemoths with bottomless pockets and limitless resources. Nonprofit organizations today recognize just how effective media strategies can be in bringing attention to their cause

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