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Sam Mikhail

What Marketers Need to Know in the Era of Data Privacy

Earlier this month, Frances Haugen, a former Facebook product manager who sought federal whistleblower protection with the SEC, testified before Congress. Ms. Haugen left Facebook in May after almost two years. She stated she had grown frustrated by what she

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Global Chip Shortage
Sam Mikhail

The Global Chip Shortage: What’s Going On?

In July, Sony delayed the launch of a new camera, citing chip availability concerns. The idea of one of the world’s largest electronics companies postponing something like that at a few days’ notice is pretty extraordinary — to say the

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Sam Mikhail

Remarketing vs. Retargeting: What’s The Difference?

If you’re confused about the difference between remarketing and retargeting, you’re not alone. These days, the terms are often used interchangeably, but are they really the same? Technically they aren’t! While remarketing and retargeting have similar goals, there are also

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Sam Mikhail

7 Benefits of Radio Advertising

Looking back on my career, I realize my journey to starting my own advertising and marketing agency, and building a business that provides a genuine sense of accomplishment, began with my passion for radio. Today, Jungle Communications is recognized as

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Sam Mikhail

Merry Christmas & Happy Holidays

With 2020 coming to an end and as we look towards the New Year we wanted to wish you the best possible holiday season. Like us, I’m sure you’re happy to keep 2020 in the rearview mirror. It’s been a

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Sam Mikhail

Will Black Friday 2020 Survive COVID-19?

Black Friday spending has steadily increased in recent years, escalating between 17.7% and 49% each year going back to 2016. The lone exception is last year’s Black Friday and Thanksgiving shopping period in which aggregate online spending totals dropped 7.5%

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Sam Mikhail

How To: Grow Your Business With Facebook Advertising

Facebook Paid Advertising Best Practices If your business is struggling with tackling your Facebook advertising strategy, you aren’t alone these days. It’s no secret, for some time now, Facebook’s organic reach has been plummeting. Ongoing algorithm changes have pushed businesses

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