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Sam Mikhail

The Psychology Behind Effective Radio Ads

In the digital age, where everything is on-demand and exceedingly precise, many businesses tend to discount the effectiveness of radio ads as “old-fashioned.” However, smart business owners know that effective radio ads are deeply rooted in human psychology research, pushing

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Sam Mikhail

Mobile Advertising: How to Create Ads that Drive Results

In the world of marketing, advertisers have the advantage of producing outstanding static billboards, radio ads, print media, and more. With the vast enhancements of technology, ads became a lot more enticing and consumers are much more interested. With various

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Sam Mikhail

Transit Advertising Advantages and Disadvantages

Business owners, you’re always searching for efficient and innovative marketing strategies to reach your audience with your brand message. And if you’re like most people, you’re on the lookout for new media to promote your products or services. One option

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bus advertising
Sam Mikhail

Everything You Need to Know About Bus Advertising

In the information era, it has never been harder to win consumers’ attention. Tech giants like Facebook, Netflix, and Google have amplified brand awareness, transforming digital marketing as we know it.  So, why then have these online platforms – the

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top 10 super bowl commercials
Sam Mikhail

Top 10 Super Bowl Commercials Of All Time

The biggest weekend for advertisers is here as millions of families tune in to watch the best commercials of the year this Sunday … and a football game, too. The “big game” commercials have become a cultural phenomenon as some

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