You already know what a billboard is. What you may not know is the main differences between the three types of billboards. Wait a minute? Three types of billboards. Yes. As advertisers, we classify the three types of billboards for
Ah, the Super Bowl. That time-honored tradition where we gather to consume enough guacamole to cover Philadelphia’s football field up to your waist (no, really, look it up). But Super Bowl Sunday is more than just an opportunity for snack
Business owners, you’re always searching for efficient and innovative marketing strategies to reach your audience with your brand message. And if you’re like most people, you’re on the lookout for new media to promote your products or services. One option
In the information era, it has never been harder to win consumers’ attention. Tech giants like Facebook, Netflix, and Google have amplified brand awareness, transforming digital marketing as we know it. So, why then have these online platforms – the
The biggest weekend for advertisers is here as millions of families tune in to watch the best commercials of the year this Sunday … and a football game, too. The “big game” commercials have become a cultural phenomenon as some
Have you ever glanced at a billboard ad during your commute to work (or on any car or train ride) and wondered just how effective these large, outdoor advertising displays are? If so, you’re not alone. Many business owners wonder
It’s that time of year again. The one where you spend all day shopping online for the perfect gift, take a break to binge watch your favorite holiday movies, and then go back to scrolling through Instagram. But how about
It’s no surprise live streaming is all the rage; every social platform promotes live streaming from Facebook Live to Twitter’s Periscope to YouTube. But is it really the next best thing since sliced bread? Unfortunately, live streaming brings risks, and
Earlier this month, Frances Haugen, a former Facebook product manager who sought federal whistleblower protection with the SEC, testified before Congress. Ms. Haugen left Facebook in May after almost two years. She stated she had grown frustrated by what she
In July, Sony delayed the launch of a new camera, citing chip availability concerns. The idea of one of the world’s largest electronics companies postponing something like that at a few days’ notice is pretty extraordinary — to say the
If you’re confused about the difference between remarketing and retargeting, you’re not alone. These days, the terms are often used interchangeably, but are they really the same? Technically they aren’t! While remarketing and retargeting have similar goals, there are also
