In today’s online world, where attention spans are short, and competition is fierce, video is your essential tool for grabbing attention and guiding customers straight to your brand. Think about it: when was the last time a captivating video drew
In today’s digital age, it’s impossible to ignore the influence of social media. Millions of people are joining social media platforms such as Instagram, Twitter, Facebook, and YouTube. Still, the one that’s currently turning heads is TikTok, an app that
The biggest weekend for advertisers is here as millions of families tune in to watch the best commercials of the year this Sunday … and a football game, too. The “big game” commercials have become a cultural phenomenon as some
When Facebook CEO, Mark Zuckerberg, recently announced rebranding Facebook and changing the name to Meta (Greek term for ‘beyond’), he made it clear he believes the future of the internet lies in something referred to as the metaverse, “a virtual
It’s no surprise live streaming is all the rage; every social platform promotes live streaming from Facebook Live to Twitter’s Periscope to YouTube. But is it really the next best thing since sliced bread? Unfortunately, live streaming brings risks, and
Are you new to the design world or just learning how to create an animated video for your brand? Then chances are there’s an important question on your mind. What is the actual difference between motion graphics and animation, and
The Demand for Watchable/Consumable Media It’s no secret videos are perhaps THE most influential and compelling medium — today’s most popular choice for content consumption. Nothing seems to capture people’s attention and hold their interest as much as good quality
In July, Sony delayed the launch of a new camera, citing chip availability concerns. The idea of one of the world’s largest electronics companies postponing something like that at a few days’ notice is pretty extraordinary — to say the
Your role as an interviewer is essential to every aspect of filming, from making your subject feel comfortable to the timely editing process that comes later. In most cases, you will be sitting down with someone with no experience as
