Much like computers & smartphones, Google Search is regularly updated. In fact, Google Search updates thousands of times per year with minor changes meant to improve the experience and the quality of results that go relatively unnoticed. Conversely, Google has
The threat of cyberspace crime and internet scams grows larger every year. While our governments have to worry on a macro scale about the danger they pose, we on an individual level have to be aware of the evil lurking
If you’re confused about the difference between remarketing and retargeting, you’re not alone. These days, the terms are often used interchangeably, but are they really the same? Technically they aren’t! While remarketing and retargeting have similar goals, there are also
If you’re getting ready to launch a new business, there can be a lot of overwhelming checklists of important things to finalize. Of course, you need capital and a great idea. But what about the day-to-day operations? It’s no secret
While Google rankings are no longer available for prominent display via the Page Rank toolbar add-on, this metric never went away, and neither did the authority it infers. So, when your rankings start to drop and you lose top position
Before the days of the internet, sales prospecting consisted of cold calls and in-person networking. Today, the increase in access to information has given the buyer the ability to control the sales process. Two-thirds of B2B buyers make their decision
Facebook Paid Advertising Best Practices If your business is struggling with tackling your Facebook advertising strategy, you aren’t alone these days. It’s no secret, for some time now, Facebook’s organic reach has been plummeting. Ongoing algorithm changes have pushed businesses
By February 2020, Zoom gained more video conferencing users than it did in all of 2019. Over the last several months, Zoom has become ubiquitous. Due to sheltering-in-place and social distancing during the coronavirus pandemic, Zoom now has more than
