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How to Build & Grow Your Brand on TikTok
Ariel Flores

How to Build and Grow Your Brand on TikTok

In today’s digital age, it’s impossible to ignore the influence of social media. Millions of people are joining social media platforms such as Instagram, Twitter, Facebook, and YouTube. Still, the one that’s currently turning heads is TikTok, an app that

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Google's May 2022 Core Update
Emily Davis

How to Recover from Google’s May 2022 Core Update

Did your site lose traffic in the May 2022 broad core update? If so—or if you’re unsure—this post provides information about how you can approach recovering from a negative impact of an algorithm update. However, to start recovery from a

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2022 Top Digital Marketing Predictions
Emily Davis

2022 Top Digital Marketing Predictions

Digital marketing is ever-changing and evolving, and businesses and brands must not only plan for the future of digital marketing but be ready and prepared to take advantage of it. Trends come and go in the marketing world just as

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Sam Mikhail

What Marketers Need to Know in the Era of Data Privacy

Earlier this month, Frances Haugen, a former Facebook product manager who sought federal whistleblower protection with the SEC, testified before Congress. Ms. Haugen left Facebook in May after almost two years. She stated she had grown frustrated by what she

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website content audit
Emily Davis

How to Do a Website Content Audit

If there’s one word that can bring fear into the hearts of business owners (and individuals), it’s “audit.” Each year during tax season, you can find a plethora of advice on how to avoid an audit and what to do

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Google 2021 Algorithm
Emily Davis

Google’s 2021 Algorithm Update

Much like computers & smartphones, Google Search is regularly updated. In fact, Google Search updates thousands of times per year with minor changes meant to improve the experience and the quality of results that go relatively unnoticed. Conversely, Google has

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12 internet scams not fall for
Jordan Mikhail

12 Internet Scams Not To Fall For

The threat of cyberspace crime and internet scams grows larger every year. While our governments have to worry on a macro scale about the danger they pose, we on an individual level have to be aware of the evil lurking

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Sam Mikhail

Remarketing vs. Retargeting: What’s The Difference?

If you’re confused about the difference between remarketing and retargeting, you’re not alone. These days, the terms are often used interchangeably, but are they really the same? Technically they aren’t! While remarketing and retargeting have similar goals, there are also

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