If you’re confused about the difference between remarketing and retargeting, you’re not alone. These days, the terms are often used interchangeably, but are they really the same? Technically they aren’t! While remarketing and retargeting have similar goals, there are also
If you’re getting ready to launch a new business, there can be a lot of overwhelming checklists of important things to finalize. Of course, you need capital and a great idea. But what about the day-to-day operations? It’s no secret
While Google rankings are no longer available for prominent display via the Page Rank toolbar add-on, this metric never went away, and neither did the authority it infers. So, when your rankings start to drop and you lose top position
Before the days of the internet, sales prospecting consisted of cold calls and in-person networking. Today, the increase in access to information has given the buyer the ability to control the sales process. Two-thirds of B2B buyers make their decision
Facebook Paid Advertising Best Practices If your business is struggling with tackling your Facebook advertising strategy, you aren’t alone these days. It’s no secret, for some time now, Facebook’s organic reach has been plummeting. Ongoing algorithm changes have pushed businesses
By February 2020, Zoom gained more video conferencing users than it did in all of 2019. Over the last several months, Zoom has become ubiquitous. Due to sheltering-in-place and social distancing during the coronavirus pandemic, Zoom now has more than
Smartphones have become so embedded in our lives we forget how new they are. The iPhone was only introduced in 2007, and none of its competitors are much older. It’s true – humanity somehow managed to persevere for thousands of
In a very competitive online marketplace, it can be incredibly difficult for businesses to stand out. This is where customer reviews come in. When satisfied customers write positive reviews about your products or services, your business can attract new customers.
