Experiential Marketing

Experiential marketing is a marketing technique that aims to fully immerse a consumer in a brand experience. Typically experientially marketing consists of product sampling, events and stunts in order to directly interact with target consumers.

Experiential marketing is important because it’s non-traditional. Through this fully immersible tactic consumers receive an authentic brand experience which helps them vividly remember your brand.

An experiential marketing agency is an agency with significant experience taking a brand and creating unique, and interesting experiences for target consumers to immerse themselves in, in order to increase brand recognition, cultivate brand loyalty and drive sales.

Experiential marketing can cost anywhere from a couple hundred dollars to thousands of dollars. The amount spent on an experiential marketing campaign depends on the overall marketing budget, and the goals you have for your business. For example, larger campaigns like HBO’s escape room have larger budgets to meet the demand of their audience and smaller campaigns like product samplings will have smaller budgets to reach their desired audience.

Yes, experiential marketing can be measured. Depending on the campaign you can measure its success through social media impressions throughout the duration of the event, leads capture through forms or attendance, and the amount of products sold or distributed for example. To effectively measure success, KPIs should be chosen before the event to measure both general and specific goals.