Marketing Strategy

Marketing Strategy Services To Boost Brand Strength

Marketing strategy

You have a general idea of the type of marketing you need to do, so why waste time making an official marketing strategy? A marketing strategy will get everyone on the same page, working towards the identified goal. When new opportunities arise – and they will arise if you’re working with a professional strategy – you’ll be able to assess and react quickly and calmly because you’ll already have a roadmap in place. Most importantly, it keeps your business on track and improves your chance of successful ROI. It’s the difference between cooking a foreign meal with or without a recipe. Either you know what you’re making and what the steps are or you’re throwing things together and hoping the result will be edible. Spoiler: it won’t. 

If you’re ready to get your marketing strategy nailed down so you can start growing your business, give us a call to schedule a remote discovery meeting.

What is a marketing strategy?

A marketing strategy is a comprehensive plan for achieving specified objectives. It identifies your strengths and weaknesses, your goals, the distance you have to go, and the tools you’ll need to get there. It requires in-depth analyses of various aspects of your market and your position in it. By having a solid strategy in place before you begin building and campaigning, you can reduce any waste of your marketing budget and ensure maximum ROI for every dollar spent. A complete digital marketing strategy might include:

  • Social media marketing
  • PPC
  • Online marketing
  • Email marketing
  • Direct selling
  • POP marketing
  • Brand development
  • Conversational marketing
  • PR
  • Storytelling

Marketing Strategy Services

  • Customer segmentation and targeting
  • Competitive landscape, benchmarking, and beacon analysis
  • Market opportunity assessment
  • Demand forecasting and modeling
  • Innovation panels
  • Win-loss analysis
Did you know


Companies that prioritize marketing efforts are 13x more likely to see positive ROI.
"I have used Jungle Communications for a number of projects over the years. Sam and his team are professional and deliver a great service at a fair price. They have helped us in marketing campaigns from design to implementation. Jungle understands both the market place and how to get their clients the best value for their buck. They are my go to people in the Metro NYC area."
Dr. Dave Watson
- Senior Pastor, Calvary Chapel

Marketing STRATEGY Faqs

A thoughtful marketing strategy is important for your business because it lays out a detailed plan you follow day-to-day in order to hit predetermined company goals.
A marketing strategy is developed by first setting company goals. Then you research your ideal customer to create a buyer persona so you can understand the problems or challenges your consumers are facing and what solutions they need. From there, you determine the competitive advantage your business has and start creating your brand messaging.
Having a marketing strategy simplifies your day-to-day marketing because your strategy lays out your messaging, branding and goals. The research you’ve done, ensures all of your marketing dollars are contributing to the growth of your business and keeps you focused towards achieving your company’s goals.
A marketing strategy includes company goals, brand messaging, target consumer data and your company’s unique position in the market. Essentially, it should capture the 4 p’s of marketing: product, price, place and promotion.
Which strategy you use depends on the market you’re in and who you are trying to reach. Inbound marketing is a great strategy for B2B marketing, while B2C marketing may include more paid media advertising. However, you shouldn’t just choose one, an integrated marketing plan is always best no matter what business you’re in.