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Leslie Victori

10 Top Movie Campaigns Of All Time

The magic of a movie doesn’t start with the opening credits at the movie theater – often, it begins long before the release date is announced. Movie studios like 20th Century Studios, Paramount Pictures, and Warner Bros. have turned movie

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Chevoyne Green

Eco-Friendly Campaigns You Should Try

In the early 2000s, World Wide Fund for Nature launched a brilliant campaign called “Horrifying,” which consisted of just two photos and a handful of words. The campaign showed the frailty of the Earth’s ecosystems. What can be more horrifying

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Leslie Victori

Essential Guide on Video Production

In today’s online world, where attention spans are short, and competition is fierce, video is your essential tool for grabbing attention and guiding customers straight to your brand. Think about it: when was the last time a captivating video drew

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Chevoyne Green

Love Me or Love Me Nots: Valentine’s Day Campaigns We Heart

Remember the days of predictable Valentine’s Day ad campaigns plastered with red and pink, solely pushing flowers, chocolates, candy, and generic “Happy Valentine’s Day” messages? Valentine’s Day falls on February 14 and is celebrated annually in the US and other

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Sam Mikhail

Best Super Bowl Commercials of 2024

Congratulations to the Kansas City Chiefs! We laughed, we cried, and we cheered and gasped– but not necessarily at either of the teams playing this year’s Super Bowl (full disclosure: we did a bit of that too). No, here at

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Chevoyne Green

A Guide on How to Locally Advertise Your Black-Owned Business

The vibrant tapestry of Black entrepreneurship extends far beyond the US borders, weaving its threads into the fabric of many countries across the globe. From bustling marketplaces in Africa to trendy cafes in Europe, Black-owned businesses are not just contributing

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Media Planning Best Practices for-Small Businesses
Sam Mikhail

Media Planning Best Practices for Small Businesses

As a small business owner, you’re probably familiar with the importance of marketing. However, getting your message in front of the right audience takes time and effort.  In the US, small businesses spend an average of 10% of their revenue

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