Print advertising is sometimes the last priority of today’s up and coming businesses, but as millennial consumers take up an increasing percentage of most audiences, it should be one of the first things on your list. That’s because consumers trust print advertising more than any other type of advertising. The difference is in how they approach the ad messaging. When someone reads a newspaper, magazine, or product package, they’re expecting to see advertising and they’re more open to them, whereas digital marketing is often perceived as an interruption or invasion, according to the majority of millennial shoppers.
Because print ads are more trusted and accepted, the conversion rates are going to be higher. They also do more for your brand awareness because people remember print ads more than they do digital. Print advertising lasts the life of its media and spreads that brand awareness to everyone who sees it. As long as the graphic or publication exists, so will your print ad. It’s a complement to your digital strategy and an invaluable marketing tool. Let’s explore how effective print advertising can help grow your brand.