Media Planning & Buying

Media Planning & Buying Services For Increased ROI

Media planning & buying

Media planning and media buying is a combination of services that are designed to get the most return for your advertising budget by identifying the channels you should be using, the best times, and the best allocation of your media budget. Our seasoned team of professionals are ready to formulate a detailed strategy to send the perfect message, at precisely the right time to your target audience, get in touch today.

Media Planning Strategy

To put it simply, media planning is the process of deciding when and where you’re going to run your ads and then preparing to run the ads according to your plan. Sounds simple enough, but the strategy that goes into media planning can be extensive. To maximize your ROI, it’s essential to identify where your audience is and when the best time to connect with them is, while keeping your message consistent across all channels. Your media plan will impact your timelines, your marketing budget, and your results.

Media Buying Strategy

Media buying is the logical step after planning. It’s the strategizing, negotiating, and purchasing of the media that are best suited for the goals you laid out in your media planning stage. After identifying and purchasing the best possible media, we’ll help you launch your campaigns and monitor results to optimize ROI by course-correcting as some channels prove more lucrative than others. As your NJ media planning agency, we’re dedicated to your results, returns, and revenue.

What Is The Media Buying Process?

  • Strategy development 
  • Identifying best media outlets
  • Negotiating and buying
  • Launching the campaign
  • Monitoring and optimizing results

What Is The Media Planning Process?

  • Researching
  • Establishing goals
  • Strategizing
  • Budgeting
  • Evaluating results
Did you know

DID YOU KNOW?

75% of marketers fail to use behavioral data for online ad targeting.
[AdWeek]
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MEDIA PLANNING/BUYING Faqs

Media planning is the process of determining where, when and for how long an ad will run in order to maximize ROI.
Media buying is the process of purchasing and monitoring ad space across different advertising channels based on the media plans.
The most effective media mix for your business is based on a few factors: size of your business, your budget, and your goals. Affordable options include outdoor ads, radio ads and certain digital ads while pricier options include TV ads, print and sponsorships.