To put it simply, media planning is the process of deciding when and where you’re going to run your ads and then preparing to run the ads according to your plan. Sounds simple enough, but the strategy that goes into media planning can be extensive. To maximize your ROI, it’s essential to identify where your audience is and when the best time to connect with them is, while keeping your message consistent across all channels. Your media plan will impact your timelines, your marketing budget, and your results.
Media buying is the logical step after planning. It’s the strategizing, negotiating, and purchasing of the media that are best suited for the goals you laid out in your media planning stage. After identifying and purchasing the best possible media, we’ll help you launch your campaigns and monitor results to optimize ROI by course-correcting as some channels prove more lucrative than others. As your NJ media planning agency, we’re dedicated to your results, returns, and revenue.