Old copy: “The King’s credentials: The king of beers prints its ingredients right on the label. Know of any other beer that does?”
New Copy: “Home is where life happens. And life happens when you build it together.”
Old copy: “She found she married two men” “… think of all the planning that goes into meals to make him contented!…P.S. It’s a fact : Budweiser has delighted more husbands than any other brew ever known.”
New copy: “She found she has it all” “…she’s surrounded by those who embrace who she is, inside and out. And that’s all she really needs. P.S. It’s a fact : Budweiser can be enjoyed by everyone, everywhere.
It’s great to see companies and brands go above and beyond to support the under-represented. These campaigns worked so well because each company had a clear goal, a powerful message, and compelling content. You don’t have to be an international, “big money” brand to join in on the conversation, though. It’s easy to make a splash when you have millions of dollars, but what about everyone one else? Well, smaller businesses can make an impact too! Get inspired from these campaigns, and so many others out there, to create your own that’s tied to your business’s priorities.
What is one of the most versatile and cost-effective marketing tools out there? Social media! If you want to align your brand with a cause or big observance like Women’s History Month, Black History Month, Mental Health Awareness Month, etc., then really go for it on your social platforms. Your customers are on social media, so instead of having your audience come to you – go to your audience! Make a content calendar and schedule posts once a week or so, share employee stories on the topic, share quotes, or invite your audience and employees to donate to a respectable charity in honor of the observance. There are endless ways you can involve your business without spending a fortune… and one of the best things you can do for your business is to make diversity and inclusion a top priority.