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Chevoyne Green

A Guide to Understanding Google Analytics 4

The anticipation of the rollout of Google Analytics 4 (GA4) has been sweeping digital marketing headlines for months – I’m sure you’ve received countless emails from Google alone about this shift.  Officially launched on July 1st, we are parting ways

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Sam Mikhail

Out-Of-Home Advertising: Best Practices You Must Know

The best way to get your business and brand out in public is to advertise with out-of-home advertisements. Out-of-home advertising introduces your brand to a large number of consumers with one medium – expanding your reach and revenue. This method

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Sam Mikhail

The Psychology Behind Effective Radio Ads

In the digital age, where everything is on-demand and exceedingly precise, many businesses tend to discount the effectiveness of radio ads as “old-fashioned.” However, smart business owners know that effective radio ads are deeply rooted in human psychology research, pushing

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Sam Mikhail

Mobile Advertising: How to Create Ads that Drive Results

In the world of marketing, advertisers have the advantage of producing outstanding static billboards, radio ads, print media, and more. With the vast enhancements of technology, ads have become a lot more enticing and consumers are much more interested. With

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Sam Mikhail

Top Radio Advertisements of All Time

You’ve likely heard more than a few radio advertisements in your lifetime. Whether you’re listening to your local radio station on your daily commute or tuning in to the news, radio ads regularly occupy space on the airwaves. Radio advertisements

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Ariel Flores

How to Build and Grow Your Brand on TikTok

In today’s digital age, it’s impossible to ignore the influence of social media. Millions of people are joining social media platforms such as Instagram, Twitter, Facebook, and YouTube. Still, the one that’s currently turning heads is TikTok, an app that

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