If you’re confused about the difference between remarketing and retargeting, you’re not alone. These days, the terms are often used interchangeably, but are they really the same? Technically they aren’t! While remarketing and retargeting have similar goals, there are also
If you’re getting ready to launch a new business, there can be a lot of overwhelming checklists of important things to finalize. Of course, you need capital and a great idea. But what about the day-to-day operations? It’s no secret
In today’s digitally-driven marketplace, mobile advertising has become one of advertisers’ most effective channels to capture consumers’ attention and marketers’ preferred promotion channel. With cutting-edge data tracking and user targeting, in-app advertising can reach audiences with extreme accuracy. According to
Looking back on my career, I realize my journey to starting my own advertising and marketing agency, and building a business that provides a genuine sense of accomplishment, began with my passion for radio. Today, Jungle Communications is recognized as
Advertising’s Forgotten Trailblazers March is Women’s History Month, dedicated to celebrating the achievements and recognizing the contributions women have made throughout history. The marketing and advertising industries are areas of society where women had to create their own paths. Due
Facebook Paid Advertising Best Practices If your business is struggling with tackling your Facebook advertising strategy, you aren’t alone these days. It’s no secret, for some time now, Facebook’s organic reach has been plummeting. Ongoing algorithm changes have pushed businesses
Every year in March for Women’s History Month, the ad world begins to roll out campaigns to support the empowerment of women, both present and past. And, each year The National Women’s History Alliance selects a theme to celebrate. The
The Not-So-Soft Soft Launch Popeyes first launched their now famous fried chicken sandwich on Monday, August 12th of 2019. By Tuesday, they had to announce that the sandwich would be sold out at its U.S. restaurants by the end of
Digital marketers often struggle to plan unique campaigns for those special, annual observances we all love – like Women’s History Month- but it’s the chance for brands to get super creative. March was declared as Women’s History Month to celebrate
It’s that wonderful time of year, when advertisers give their all into creating the holiday ads that’ll make you laugh, smile, and even tear up a little. It’s a real challenge to invoke such strong emotions from an audience with
