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Chevoyne Green

AI and SEO: Is Traditional Search Optimization Still Relevant?

The digital marketing landscape is in constant flux, and few transformations have been as profound as the integration of machine learning and artificial intelligence (AI) in search engine optimization (SEO). Search engines, spearheaded by Google, are increasingly leveraging sophisticated AI

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Chevoyne Green

8 Influential Black Figures Who Transformed Advertising

Advertising has long shaped how we view the world, yet historically, it has often excluded diverse voices within the industry. Trailblazing Black professionals recognized the glaring misrepresentation in advertising and broke barriers, reshaping the industry through innovative storytelling, creative ideas,

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Sam Mikhail

A Look Back: 10 Top Ad Campaigns of 2024

In a world where customers are increasingly difficult to engage, standing out from others has become more challenging. Still – in 2024 – some brands managed to do just that with their creative, inspiring ad campaigns. Today, we’ll look back

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Sam Mikhail

13 Funniest Ads To Ever Exist

Grabbing a target audience’s attention in the ever-crowded advertising market can be an uphill battle. Sure, you can bombard them with features and benefits, the classic hard sell, but will they remember your product a week later? Ehhh. Results may

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Chevoyne Green

Love Me or Love Me Nots: Valentine’s Day Campaigns We Heart

Remember the days of predictable Valentine’s Day ad campaigns plastered with red and pink, solely pushing flowers, chocolates, candy, and generic “Happy Valentine’s Day” messages? Valentine’s Day falls on February 14 and is celebrated annually in the US and other

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Sam Mikhail

Best Super Bowl Commercials of 2024

Congratulations to the Kansas City Chiefs! We laughed, we cried, and we cheered and gasped– but not necessarily at either of the teams playing this year’s Super Bowl (full disclosure: we did a bit of that too). No, here at

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