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Sam Mikhail

The History of Billboard Advertising

Billboard advertisements are woven into the fabric of the American landscape. Looming high over highways and cityscapes, their undeniable presence has been seeping into public consciousness for over a century. But how did they come about and how have they

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Chevoyne Green

How to Use AI to Personalize Your Advertising Campaigns

As technology advances, companies must adapt to find new ways to reach consumers. One of the most exciting developments in recent years has been the rise of artificial intelligence (AI) in advertising. With the help of AI, businesses can now

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Sam Mikhail

The History of Radio Advertisements

You may not give much thought to the absolute avalanche of commercials and ads you’re peppered with on a daily basis, but when you take a step back, you can trace a marked line back through history to the start

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Chevoyne Green

6 Trends in Digital Marketing That Dominated In 2023

The digital marketing world moves a million miles an hour. Brands base their marketing efforts around the new technology that becomes available, and the rate technology is improving now is exponential. That means the digital marketing trends of last year

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Chevoyne Green

A Guide to Understanding Google Analytics 4

The anticipation of the rollout of Google Analytics 4 (GA4) has been sweeping digital marketing headlines for months – I’m sure you’ve received countless emails from Google alone about this shift.  Officially launched on July 1st, we are parting ways

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Sam Mikhail

Out-Of-Home Advertising: Best Practices You Must Know

The best way to get your business and brand out in public is to advertise with out-of-home advertisements. Out-of-home advertising introduces your brand to a large number of consumers with one medium – expanding your reach and revenue. This method

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Sam Mikhail

The Psychology Behind Effective Radio Ads

In the digital age, where everything is on-demand and exceedingly precise, many businesses tend to discount the effectiveness of radio ads as “old-fashioned.” However, smart business owners know that effective radio ads are deeply rooted in human psychology research, pushing

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Sam Mikhail

Mobile Advertising: How to Create Ads that Drive Results

In the world of marketing, advertisers have the advantage of producing outstanding static billboards, radio ads, print media, and more. With the vast enhancements of technology, ads have become a lot more enticing and consumers are much more interested. With

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Sam Mikhail

Top Radio Advertisements of All Time

You’ve likely heard more than a few radio advertisements in your lifetime. Whether you’re listening to your local radio station on your daily commute or tuning in to the news, radio ads regularly occupy space on the airwaves. Radio advertisements

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