The biggest weekend for advertisers is here as millions of families tune in to watch the best commercials of the year this Sunday … and a football game, too. The “big game” commercials have become a cultural phenomenon as some
Have you ever glanced at a billboard ad during your commute to work (or on any car or train ride) and wondered just how effective these large, outdoor advertising displays are? If so, you’re not alone. Many business owners wonder
Digital marketing is ever-changing and evolving, and businesses and brands must not only plan for the future of digital marketing but be ready and prepared to take advantage of it. Trends come and go in the marketing world just as
It’s no surprise live streaming is all the rage; every social platform promotes live streaming from Facebook Live to Twitter’s Periscope to YouTube. But is it really the next best thing since sliced bread? Unfortunately, live streaming brings risks, and
The Demand for Watchable/Consumable Media It’s no secret videos are perhaps THE most influential and compelling medium — today’s most popular choice for content consumption. Nothing seems to capture people’s attention and hold their interest as much as good quality
If you’re getting ready to launch a new business, there can be a lot of overwhelming checklists of important things to finalize. Of course, you need capital and a great idea. But what about the day-to-day operations? It’s no secret
Looking back on my career, I realize my journey to starting my own advertising and marketing agency and building a business that provides a genuine sense of accomplishment, began with my passion for radio. Today, Jungle Communications is recognized as
Medical Practice Branding Facilitates New Patient Acquisition When you hear the word “brand,” your first association may be a cool logo or a clever tagline. Although a logo is a fundamental part of a brand’s identity, branding is much more
As consumers are faced with the reality of quarantine, brands have been forced to identify how to survive and thrive in an at-home economy. The ability to reassess, reinvent and reposition your brand quickly have emerged as the primary survival
The global fight against Coronavirus has sparked a massive change in the way we live, and a new phrase heard everywhere – “social distancing”. The now-popular phrase is commonly understood to mean staying six feet apart from others and avoiding