For nearly a full week, the venerable International House of Pancakes – IHOP – racked up extraordinary PR points with its stunt to supposedly “change their name” to IHOb. First announced as a teaser on June 5 via Twitter, the
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What would become Target’s signature bullseye first took seed near the turn of the 20th century, when the Dayton Dry Goods Company was founded. Mass and depth are probably apt descriptors of the company’s measured strategy, which a century later
