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Adia Atwell

7 Social Media Marketing Trends to Expect in 2021

Throughout history, moments of crisis and uncertainty have inspired new innovations and shifted views on what matters most to people. The unpredictable nature of 2020 has forced brands to adapt in how they connect with their audience. Shop closures and

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Sam Mikhail

Will Black Friday 2020 Survive COVID-19?

Black Friday spending has steadily increased in recent years, escalating between 17.7% and 49% each year going back to 2016. The lone exception is last year’s Black Friday and Thanksgiving shopping period in which aggregate online spending totals dropped 7.5%

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Harriet Tubman Debit Card: Marketing Genius or Faux Pas?
Adia Atwell

Harriet Tubman Debit Card: Marketing Genius or Faux Pas?

In 2019, it was announced that the famed abolitionist, Harriet Tubman, would be commemorated by appearing on the $20 bill in a design that would have been unveiled in 2020. However, Treasury Secretary, Steven Mnuchin, recently announced that plans for

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Must Have Marketing Tools for 2020
Courtney Stallings

Must Have Marketing Tools for 2020

First Things First It’s a new decade, and that means you need a new marketing plan! Or, does it? It all depends on how your company has been adapting in the last few years to the digital world. That’s not

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The Future of Storytelling
Adia Atwell

The Future of Storytelling

The entertainment of stories can be enjoyed through many mediums – books, movies, television, podcasts, etc. but we’re rapidly moving onto more engaging and creative ways to be entertained. Stories are moving in a more physical, interactive and multi-sensory direction.

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New Year, New Stunts
Moriah Mikhail

New Year, New Stunts

Every year we are all forced to take time and reflect on our past year and many create resolutions for the New Year. The most common among these are to get healthy and fit but can also range to taking

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6 Tips to Effectively Engage your Tribe
Adia Atwell

6 Tips to Effectively Engage your Tribe

So you have brand awareness, but are you effectively engaging and building lasting connections with your tribe? When you combine the concepts of a “tribe” – a group of like-minded individuals who make up a community – and marketing (well,

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Operation EntrepreNATION - Venti Italian Specialties
Tasha Mitchell

Operation EntrepreNATION – Venti Italian Specialties

Inspired by the drive and creativity of local businesses within our community, we’ve decided to start a new series solely dedicated to entrepreneurs. #OperationEntrepreNATION will explore everything from the inspiration behind each business to the lessons learned along the way.

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