The business world is often played up to be all about larger than life scenarios where meetings and connections are made in big skyscraper offices or clandestine backrooms. But the truth of it is that the most important meetings in
Throughout history, moments of crisis and uncertainty have inspired new innovations and shifted views on what matters most to people. The unpredictable nature of 2020 has forced brands to adapt in how they connect with their audience. Shop closures and
Building your business takes all of your focus and energy, and knowing what to prioritize can be challenging. But whether you’re a new startup or an established business, continuing to build your brand is imperative. How Can You Evaluate Marketing
Black Friday spending has steadily increased in recent years, escalating between 17.7% and 49% each year going back to 2016. The lone exception is last year’s Black Friday and Thanksgiving shopping period in which aggregate online spending totals dropped 7.5%
Medical Practice Branding Facilitates New Patient Acquisition When you hear the word “brand,” your first association may be a cool logo or a clever tagline. Although a logo is a fundamental part of a brand’s identity, branding is much more
In 2019, it was announced that the famed abolitionist, Harriet Tubman, would be commemorated by appearing on the $20 bill in a design that would have been unveiled in 2020. However, Treasury Secretary, Steven Mnuchin, recently announced that plans for
The entertainment of stories can be enjoyed through many mediums – books, movies, television, podcasts, etc. but we’re rapidly moving onto more engaging and creative ways to be entertained. Stories are moving in a more physical, interactive and multi-sensory direction.