Billboard advertisements are woven into the fabric of the American landscape. Looming high over highways and cityscapes, their undeniable presence has been seeping into public consciousness for over a century. But how did they come about and how have they
As the leaves change, so does the focus of shoppers and businesses alike, all gearing up for Black Friday — a day of retail sales, that rivals even the likes of Amazon’s Prime Day. It’s more than a day; it’s
As technology advances, companies must adapt to find new ways to reach consumers. One of the most exciting developments in recent years has been the rise of artificial intelligence (AI) in advertising. With the help of AI, businesses can now
October 31st is more than just a date on the calendar. It’s a climax in a multi-billion dollar industry that has seen staggering growth year-on-year. According to the National Retail Federation’s annual consumer survey, total Halloween spending in 2023 is expected to
The digital marketing world moves a million miles an hour. Brands base their marketing efforts around the new technology that becomes available, and the rate technology is improving now is exponential. That means the digital marketing trends of last year
In the world of marketing, advertisers have the advantage of producing outstanding static billboards, radio ads, print media, and more. With the vast enhancements of technology, ads have become a lot more enticing and consumers are much more interested. With
Whether you’re a professional digital marketing agency or simply trying to drive traffic to your company’s website, it’s essential to stay on top of digital marketing trends. Here are a few of the top trends we expect to see in
Black-owned businesses face many challenges, like being less likely to receive bank loans and experiencing steeper consequences from the pandemic. Despite the disadvantages, Black-owned businesses can still leverage digital marketing strategies, social media platforms, and the power of black businesses
You walk into the office, say hello to a few coworkers, put your lunch in the fridge, grab a cup of coffee, sit at your desk, open your browser, and log into your company’s Google Business Profile account. You notice
In today’s digital age, it’s impossible to ignore the influence of social media. Millions of people are joining social media platforms such as Instagram, Twitter, Facebook, and YouTube. Still, the one that’s currently turning heads is TikTok, an app that
The new Disney+ Marvel Series, Ms. Marvel, directed by Adil El Arbi and Bilall Fallah, introduces a new superhero, Kamala Khan played by Iman Vellani, who is a proud Jersey City girl through and through – and now, thanks to
