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2018 - Year of the Corporate Logo PR Stunt
Sam Mikhail

2018 – Year of the Corporate Logo PR Stunt

For nearly a full week, the venerable International House of Pancakes – IHOP – racked up extraordinary PR points with its stunt to supposedly “change their name” to IHOb. First announced as a teaser on June 5 via Twitter, the

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Smart Marketers Need to Look Beyond Smartphones
Sam Mikhail

Smart Marketers Need to Look Beyond Smartphones

Smartphones have become so embedded in our lives we forget how new they are. The iPhone was only introduced in 2007, and none of its competitors are much older. It’s true – humanity somehow managed to persevere for thousands of

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Tasha Mitchell

How Customer Reviews Can Help Grow Your Business

In a very competitive online marketplace, it can be incredibly difficult for businesses to stand out. This is where customer reviews come in. When satisfied customers write positive reviews about your products or services, your business can attract new customers.

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7 Tips for Social Media Success in 2018
Tasha Mitchell

7 Tips for Social Media Success in 2018

2018 is here and it’s time to get smart about your social media strategy. Nearly 2.8 billion people around the world use social media. It’s one of the easiest and most affordable ways to reach potential customers right where they

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